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Watches and whisky: two more ways to celebrate the Jaguar E-type's 60th birthday

It was 60th years ago on March 15 that Jaguar famously unveiled its E-type sports car at the Geneva auto show, after having driven a coupe and a convertible down from England overnight. And while the British automaker is commemorating the milestone with six specially restored vintage E-type coupe-and-convertible pairs, that leaves many fans shut out. For those seeking a less-spendy way to honor the occasion, there are two new options: a commemorative watch and rally timer boxed set, and a special whisky. British watchmaker Bremont has created a special watch to mark the occasion. The automatic chronograph features a black face with either a green or a gray bi-directional rotating bezel and matching leather strap. The colors reference the green roadster and gray coupe that debuted at the show. On the back, the movement is visible through a sapphire glass window, there's a rendition of the E-type's three-spoke steering wheel, and each watch is numbered. The textured crown features the tread pattern of the E-type's Dunlop racing tires. Each watch comes as a boxed set with a two-instrument rally timer with a stopwatch and a clock. The instruments are mounted on an engine-turned metal plate and can be displayed in a wood case or fitted into a vehicle. The price for the watch-and-rally-timer duo is $16,495, and 60 in each watch color will be made. As an added enticement, buyers can attend a Jaguar Classic experience in the U.K. wherein they get a chance to drive three vintage Jaguars. If 16 large is still a little rich for your budget, Bremont makes several other Jaguar-inspired timepieces: the $4,895 MkIII, the $6,695 MkII, the $6,895 D-type, and the $8,995 MkI. Or maybe you'd prefer to toast the E-type's birthday with some brown liquor. Might we suggest the Glenturret E-type 60th Anniversary Single Malt Whisky? It hails from Scotland's oldest distillery and comes with a presentation box and a key ring. No driving experience, alas. The whiskey is limited to 265 bottles, the number corresponding to the 265 horsepower in the original E-type. The whiskey is available direct from Glenturret at 1,500 GBP (about $2,100) plus shipping. Auto News Jaguar

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Has the Jaguar XKR-S Sportbrake leaked out early?

Want to haul ass down the Autobahn with the whole family and all their gear in tow? Forget that Porsche Cayenne or Jeep Grand Cherokee SRT8 - what you'll want is a power wagon: something like an Audi RS6 Avant or Mercedes-Benz E63 AMG Estate. Unfortunately there are precious few of these performance station wagons on the market anywhere, especially with American offerings like the Cadillac CTS-V Sport Wagon on its way out and the Dodge Magnum SRT8 long gone. But there's a new challenger emerging.
That'd be the Jaguar XFR-S Sportbrake, a hi-po estate from Coventry that's been a long time in the making. And now it's apparently almost here. (Only by "here," we mean "there," as it's not likely ever to come to the United States.)
Apparently set to be unveiled at the Geneva Motor Show is a Frankenstein-style cross between a Jaguar XF Sportbrake and XFR-S performance sedan, taking the best elements from both. From the former, that means the extended roofline that gives it the cargo capacity of a small crossover. From the former, that means a 5.0-liter supercharged V8 producing 542 horsepower and 502 pound-feet of torque, driving the rear wheels through an eight-speed automatic transmission.