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Jaguar XJ50 Road Trip Review | Driving the XJ50's history

PARIS, France – It's motor show week in Paris, and Jaguar – which launched the original XJ here in 1968 – is indulging in a little nostalgia to celebrate the 50th anniversary that event. In the half century since, it's become the brand's definitive model – as the Wrangler is to Jeep and the 911 is to Porsche. This sexy, curvaceous and unashamedly sporty sedan set the template for generations of XJs. And to get to the show, I'm going to drive examples of each on a roadtrip from Jaguar's home in Coventry and onward to Paris, via Goodwood and Le Mans. There's new product to enjoy along the way, too, in the shape of the celebratory XJ50 trim level created to mark the anniversary. But this is really a chance to explore Jaguar's past, and how previous XJs will inform the company's future. Respecting traditions without being chained to them is a recurring theme in the XJ story and one Jaguar has, at times, struggled with. Nobody understands this better than design boss Ian Callum, who says the original XJ inspired his dream to one day design cars for Jaguar. When his moment came, however, the opposing pressures of nostalgia and innovation became apparent. He recalls seeing the clay models for the circa 2002 XJ, code named X350, styling for which had already been signed off when he started. "I asked 'this is the new one?' because, to me, it looked just like the old version," he says with characteristic bluntness. Callum's chance to truly reinvent the XJ finally came in 2009 with the current model, a car that jolted Jaguar and its customers out of their comfortable slumber. "It's nearly 10 years old now but I still think it looks good – I'm very proud of what we did with that car," he says. Professionally Callum is always looking ahead. Personally he's happy to indulge himself in what came before. He even brought his own XJC – the rare coupe version of the 70s XJ – to drive on the event. Sadly, the XJC didn't make it off the start line in England, but he's clearly enjoying the chance to immerse himself in XJ history. As am I. Given his appraisal of its retro looks, it's interesting to start in the X350. Here you encounter those aforementioned opposing forces: the forward-thinking aluminum construction (which inspired manufacturing techniques used by Jaguar to this day) and the staid styling. Like many of the heritage fleet examples here, this one is actually badged as a Daimler – to Jaguar what Maybach is to Mercedes.

Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar Land Rover looks to hire hundreds of laid-off tech workers

LONDON — Laid off tech industry workers in Britain could find a new home at Jaguar Land Rover (JLR), as the 100-year-old luxury carmaker looks to hire hundreds of engineers to help develop electric car technology. The carmaker, which wants to become an "electric-first" business from 2025, on Friday announced a jobs portal for displaced tech workers to fill 800 roles spanning self-driving, electrification, machine learning and data science. The company said it believed workers leaving big tech groups like Amazon were most likely to have the required skills to fill new roles in Britain, Ireland, the United States, India, China and Hungary. The majority of the jobs will be in Britain. The hiring drive comes after thousands of layoffs in recent weeks at U.S. tech firms including Twitter, Meta and Amazon, some of which have offices in London and Dublin, Ireland. "Our digital transformation journey is well underway but being able to recruit highly skilled digital workers is an important next step," Chief Information Officer Anthony Battle said in a statement. JLR last year announced an electrification strategy under which all Jaguar cars would be fully electric by 2024 and an electric option would be offered across its entire portfolio including Land Rover. The company is owned by India's Tata Motors. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Hirings/Firings/Layoffs Jaguar Land Rover Technology Electric