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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Next Jaguar F-Type rumored to get BMW M-sourced 4.4-liter twin-turbo V8

Unless we're discussing the Porsche 911 or Chevrolet Corvette, trying to predict the future of any sports car out there would stump even Miss Cleo. Reportage takes a walking dead theme, as with the next-generation Audi R8. Or it delves a succession of intel from "reliable sources" on every possibility, each one wilder than and incompatible with the last. The newest turn in the rumor cycle for the next-gen Jaguar F-Type says Jaguar's coupe will be fitted with a BMW-sourced 4.4-liter twin-turbo V8. The gossip comes courtesy of Georg Kacher writing in Car magazine. It closes the loop Kacher opened in 2016 when, writing in Automobile, he said BMW was hammering out a deal to provide V8 engines for the top-end Jaguar and Land Rover products. The deal would put more money in BMW's pockets for an engine that's expensive to develop but doesn't sell in large numbers, while weaning Jaguar off the thunderous and thirsty Ford-sourced 5.0-liter supercharged V8. We haven't heard anything else about that deal in the meantime. Since Kacher says the next F-Type will come in 2020, it seems the coupe would be the first car in the JLR range to get BMW power — specifically, BMW M Power. The 4.4-liter V8 codenamed S63 by BMW, but supposedly codenamed Project Jennifer inside JLR, makes 560 hp in standard form, or 625 hp in the M division's Competition vehicles. The current F-Type R Coupe puts out 550 hp, the SVR Coupe puts out 575 hp. However, the cloud of F-Type rumors is wide and nebulous. The head of JLR North America said last year that every product launched after 2020 will have some form of electrification, and we haven't heard of any hybrid plans for the 4.4-liter S63 V8. The next BMW M3 is said to get some sort of hybridization, but that sedan uses an inline-six. When Road & Track spoke to Jaguar design head Ian Callum earlier this month at the Paris Motor Show, the mag asked about a hybrid F-Type. Callum said electrification "is not necessarily the plan," adding, "There's not a plan, to be honest with you." He said what he'd like to do is "a mid-engine-style electric car." When Auto Express reported on Callum's wish, the mag called the product "a hybrid mid-engine supercar" with " dreams of taking on the McLaren 570S and Audi R8," using a V6 engine and powertrain components from the I-Pace. As a pure electric or a hybrid vehicle, this could be a way to get a C-X75-inspired sports car on the road, but it's not an F-Type replacement in either soul or price.

Jaguar's next-generation XJ will be electric, but it won't bend design rules

Jaguar's next-generation XJ won't roar like a lion or purr like a kitten. It will ditch gasoline-powered six- and eight-cylinder engines in favor of electric power, the British company confirmed, but that's not an excuse to completely change its proportions. It will still be recognizable as a member of the decades-old XJ family. "We're there to make the best-looking cars we possibly can, so the new XJ, it does have a [hood] on it. It's a very, very elegant shape; it's probably a little bit more traditional than the I-Pace," explained Julian Thomson, the man who replaced Ian Callum as Jaguar's head of design, in an interview with magazine Auto Express. The aforementioned I-Pace is a segment-bending crossover with short overhangs and an unusually spacious cabin; it takes full advantage of the possibilities offered by compact electric technology, and it looks like nothing else on the road. Thomson confirmed his team won't take the XJ in this direction, and spy shots (pictured) taken far north of the Arctic Circle illustrate his point while keeping finer details under a swirly black and white wrap. Although it's built on a massive lithium-ion battery pack, the next-generation XJ seemingly wears the typical long front, short back proportions that have characterized the model for generations. The most dramatic change is the presence of a hatch instead of a trunk lid. It was added to give the sedan a more fastback-like appearance than its predecessor; it has nothing to do with what's under the sheet metal. The XJ has been the segment's underdog for many years so keeping the classic three-box silhouette would have been marketing suicide. "It's going to be a very, very luxurious, very, very calm, tranquil piece of transportation. But, it's not overtly flashy, it's not overtly expensive," summed up Thomson. His comments suggest it will be a better match for the Mercedes-Benz EQS, which is being designed around comfort the firm is known for globally, than for the Porsche Taycan, which stays true to the badge on its nose by putting a greater focus on performance. The electric version of the seventh-generation BMW 7 Series due out in the early 2020s will split the difference. Jaguar is putting the final touches on the next-generation XJ, and it plans to introduce the model before the end of 2020. It's too early to tell if the big, silent cat will make its debut at one of the few auto shows left on the calendar, at a standalone event, or online.