1995 Jaguar Xjs Base Convertible 2-door 4.0l on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar XF Sportbrake is the cure for the common F-Pace

Before Jaguar introduced the F-Pace crossover, the only way an American could get their hands on a long-roof leaper was to either move to Europe and buy an XF Sportbrake or pick up the rare X-Type Sportwagon on the used market. But now that the F-Pace is on sale, there's no need for a Jag wagon (henceforth known as the Jagon), right? Wrong. Spotted lapping the Nurburgring, the second-generation XF sedan transitions to wagon duty as naturally as the first-gen car did, promising a boost in cargo capacity without sacrificing the good looks of Jaguar's middle child. But the sloping roofline won't do the XF's versatility too many favors – as our spies rightly state, it looks like Jag's designers are favoring style over outright cargo space. Beyond the roofline, expect the new Sportbrake to follow its predecessor's example and adhere very closely to the XF sedan. Don't expect any changes from the firewall forward, with most of the changes above the beltline and at the tail, where Jag's designers obviously need to rethink the look to accommodate the rear hatch. The overall taillight shape should stay the same, while the lower bumper will carry over with only modest adjustments. Under hood, our spies report the car shown here is Jaguar's potent S trim, with a 380-horsepower, 3.0-liter, supercharged V6. While it's a safe bet that Jaguar will sell the Sportbrake in Europe with all the lesser XF engines – not to mention R and RS variants – it's unlikely all three mainstream engines will arrive in the US. Oh yeah, our spies claim there's a chance the long-roof XF will hit the US market. We're calling it a very slim chance, though. Audi and BMW deported their A6/5 Series wagons years ago, leaving the segment to the Mercedes-Benz E-Class. The Volvo V90 will add some Swedish flair to the segment, but the bottom line is that importing and federalizing a new model to compete in a segment responsible for just 20,000 units per year isn't good business. Here's hoping Jaguar makes a bad business decision. Related Video: Featured Gallery Jaguar XF Sportbrake: Spy Shots View 11 Photos Image Credit: CarPix Spy Photos Jaguar Wagon Luxury jaguar xf sportbrake

Harry bravely drives Jaguar XJ-S V12 1,000 miles to Monaco

There are a great many cars we'd like to take on a transcontinental journey – especially across Europe. And a good portion of them would probably be grand tourers with twelve-cylinder engines. We're just not sure we'd be as brave as Harry Metcalfe, who drove his 1980 Jaguar XJ-S V12 from his home in the UK all the way down to Monaco. Don't get us wrong, the XJ-S looks like a rather comfortable ride, and with the V12 is surely both smooth and powerful. It's just that Jags didn't have the best reputation for reliability back then, and we'd have been at least a little worried that we wouldn't make it all the way across France on this trip. Nor are we sure we would have wanted to without air conditioning. The model in question, as you'll find out if you watch the video, is an early 1980 example, produced just before Jaguar updated the line with the High-Efficiency versions. As such, it's got a bit more power and shorter gearing than later models. The XJS (as it would later be labeled) would undergo a number of updates over the following years, and would stay on the market until 1996 when the XK came along to relieve it. By Harry's reckoning, his early XJ-S was every bit as good as the Porsche 928 and other front-engined GTs of the era, and would have been more fondly remembered if it hadn't had to live in the shadow of the E-Type that came before. You'll want to watch the 17-minute video of the journey, undertaken for a cover story to appear in the September issue of Octane, to see for yourself. Related Video: