1994 Jaguar Xjs V12 6.0l Coupe 58k Miles Mint Condition No Reserve on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2014 Jaguar XJR is large, in charge

There are few things in this world we love more than a huge, supersonic-feeling sedan, and Jaguar has just ripped the sheets off of its newest entry into that set of bruisers. The 2014 Jaguar XJR puts down a full 550 horsepower and 502 pound-feet of torque courtesy of a supercharged 5.0-liter V8. All that thrust lands on the rear tires through an eight-speed automatic transmission, and the big aluminum-chassis'd four door can sprint to 60 miles per hour in a skinny 4.4 seconds. Top speed sits at an electronically limited 174 mph, and Jaguar estimates the machine will still return up to 23 miles per gallon highway.
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The 2014 XJR also features stiffer spring and damper rates along with an electronically controlled rear differential. Of course, there are plenty of styling tweaks on hand to separate the most menacing XJ from the rest of the family. Those include new fascias, R emblems and massive 20-inch wheels outdoors as well as special seating and trim elements indoors. Asking price? That would Be $116,000 for the XJR and $119,000 for the long-wheelbase L version. Check out the full press blast below.

Win a 1963 Jaguar E-Type, the most beautiful car ever made

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. While looks may indeed be subjective, when someone like Enzo Ferrari calls a vehicle “the most beautiful car ever made” itÂ’s hard to argue against it. The Series 1 Jaguar E-Type is undeniably gorgeous, as well as iconic, and Omaze is giving away an immaculately restored 1963 example.  Win a 1963 Jaguar XKE and $20,000 - Enter at Omaze This E-Type comes with an upgraded five-speed manual transmission, “its original wire-spoke wheels, luxurious leather interior and signature 3.8-liter inline-six-cylinder engine,” which makes 265 horsepower. That is modest by todayÂ’s standards but certainly not the case nearly 60 years ago. The car's gorgeous black exterior and caramel leather interior will turn heads no matter what street youÂ’re driving down and with the $20,000 in cash included, the total value of this prize is nearly a quarter million dollars. YouÂ’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." $10 will get you 100 entries, while $50 will get you 1,000 entries and $100 will get you 2,000 entries. The donations themselves benefit The PrinceÂ’s Trust, which, according to Omaze, “helps young people develop the confidence and skills they need to realize their ambitions. Founded by The Prince of Wales in 1976, the charity supports youth who are unemployed, struggling at school and at risk of exclusion. Their programming aims to give vulnerable young people the practical and financial support they need to stabilize their lives, helping develop self-esteem and skills for work. This summer The PrinceÂ’s Trust marked helping 1 million young people, and is committed to supporting a further million over the next decade.” If you want this opportunity to own this nearly sixty-year old piece of iconic automotive history, enter here. The deadline to enter is May 27, 2021, at 11:59 p.m. Pacific. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Commerce