1992 Jaguar Xjs on 2040-cars

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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar XJ50 Road Trip Review | Driving the XJ50's history

PARIS, France – It's motor show week in Paris, and Jaguar – which launched the original XJ here in 1968 – is indulging in a little nostalgia to celebrate the 50th anniversary that event. In the half century since, it's become the brand's definitive model – as the Wrangler is to Jeep and the 911 is to Porsche. This sexy, curvaceous and unashamedly sporty sedan set the template for generations of XJs. And to get to the show, I'm going to drive examples of each on a roadtrip from Jaguar's home in Coventry and onward to Paris, via Goodwood and Le Mans. There's new product to enjoy along the way, too, in the shape of the celebratory XJ50 trim level created to mark the anniversary. But this is really a chance to explore Jaguar's past, and how previous XJs will inform the company's future. Respecting traditions without being chained to them is a recurring theme in the XJ story and one Jaguar has, at times, struggled with. Nobody understands this better than design boss Ian Callum, who says the original XJ inspired his dream to one day design cars for Jaguar. When his moment came, however, the opposing pressures of nostalgia and innovation became apparent. He recalls seeing the clay models for the circa 2002 XJ, code named X350, styling for which had already been signed off when he started. "I asked 'this is the new one?' because, to me, it looked just like the old version," he says with characteristic bluntness. Callum's chance to truly reinvent the XJ finally came in 2009 with the current model, a car that jolted Jaguar and its customers out of their comfortable slumber. "It's nearly 10 years old now but I still think it looks good – I'm very proud of what we did with that car," he says. Professionally Callum is always looking ahead. Personally he's happy to indulge himself in what came before. He even brought his own XJC – the rare coupe version of the 70s XJ – to drive on the event. Sadly, the XJC didn't make it off the start line in England, but he's clearly enjoying the chance to immerse himself in XJ history. As am I. Given his appraisal of its retro looks, it's interesting to start in the X350. Here you encounter those aforementioned opposing forces: the forward-thinking aluminum construction (which inspired manufacturing techniques used by Jaguar to this day) and the staid styling. Like many of the heritage fleet examples here, this one is actually badged as a Daimler – to Jaguar what Maybach is to Mercedes.

Jaguar XE to start at $35,895, XF at $52,895

Jaguar has announced pricing for two of its most anticipated models, the new, entry-level XE sedan and the second-generation XF. The British marque also released price changes across its range and unveiled a new customer service pack called EliteCare. As you can see from the headline, the new XE starts at $35,895. That'll score you the base model, the so-called 25t, and its 2.0-liter, turbocharged four-cylinder engine. That puts the baby Jag right in the meat of a very competitive segment. It'll be undercut by the Cadillac ATS, BMW 320i, and Acura TLX, but it's a good bit more affordable than the Mercedes-Benz C-Class, Infiniti Q50, or Lexus IS. If you like your fuel extra smelly and your torque to be offered by the bucket-full, be prepared to shell out $37,395. The 340-horsepower, 3.0-liter, supercharged-V6-powered XE 35t will require at least $42,695. The XE's big brother, meanwhile, is subject to a significant price drop. The new base model, the 340-horsepower 35t, rings up at just $52,895, or over $5,200 less than the entry level V6-powered 2015 XF. Once again, Jag has parked itself in the middle of a popular segment, although unlike the XE, the vehicles that undercut the XF – the Infiniti Q70 and Acura RLX – are old or not particularly popular among consumers. That's good news for JLR, since the new sedan easily undercuts the BMW 5 Series and Audi A6, while sneaking in just below the likes of the Mercedes E-Class or Cadillac CTS. And if you're in mourning for the 2.0-liter, turbocharged XF, don't be – the new 35t is only $2,000 more expensive, is lighter, and has 100 more horsepower. Finally, we have Jaguar's new EliteCare program. Essentially, should you purchase anything from model year 2016 and beyond, your car will be subject to a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles of ownership. Owners will also have access to Jaguar's InControl Remote and Protect services for the first 60 months. According to the Brits, the warranty is the best in the class, while the free maintenance lasts longer than the competition. Read on for the full press release from Jaguar, which includes details and other small pricing tweaks for the company's range.