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Jaguar lets first outsiders drive new F-Type

What do you do when you're an automaker with an all-new and brand-defining sports car, one of them with a supercharged V8 cranking out 495 horsepower? You let proven race drivers test them out on track and on the road.
And what do you do if you're Jaguar and you're in that situation? Why, naturally, you make a video of it. That's how we get footage of racers Martin Brundle, Justin Bell and Christian Danner being choppered into the UK's Snetterton track to test the V6-equipped Jaguar F-Type S prototype. Then when they're finished with kerb-lined apexes, they take the V8 S prototype out onto the roads to run it through hedge-lined apexes.
According to one of them, "very fast, very nimble, great engine" is what will soon be headed our way. Check it out in the video below.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar-based Eagle E-Type Low Drag GT makes its bid for most beautiful car ever with EVO

The Jaguar E-Type is one of the icons of automotive design, and British company Eagle has made a business out of restoring, upgrading and building their bespoke versions for the last 30 years. It does for the E-Type what Singer does for the Porsche 911 - takes an already great classic car and updates its mechanicals for the modern age.
The firm's latest creation, the Low Drag GT, might be its greatest ever, at least according to editor Henry Catchpole in Evo magazine's latest video. The car takes its inspiration from a trio of low-drag E-Type coupes built in the 1960s, but thoroughly modernizes the concept. The engine is based on Jag's inline-six, but made from aluminum and bored out to 4.7 liters to produce 346 horsepower and 360 pound-feet of torque. Catchpole says it's enough to propel it to 60 miles per hour in about 4.5 seconds. The body, transmission and differential are all also made from aluminum to cut the weight to 2,288 pounds, and modern upgrades include Ohlins dampers, AP Racing brakes and even extras like concealed GPS navigation and an Alcantara headliner. There's more head- and legroom than the originals, too.
Each car is built bespoke for each buyer, so prices vary, but Catchpole says the one he is in would run about half the cost of a LaFerrari - around $700,000.