1990 Jaguar Xjs Convertible on 2040-cars

Auto blog

ECD Auto Design Jaguar E-Type Electric First Drive: EV restomods have a bright future

KISSIMMEE, Fla. — If youÂ’ve ever dipped a toe into the restomod world before, thereÂ’s a good chance youÂ’ve heard of the Florida-based company ECD. Originally known as East Coast Defender for the companyÂ’s earliest efforts restomodding Land Rover Defenders, itÂ’s now just “ECD Auto Design.” ThatÂ’s because thereÂ’s a whole lot more than just Defenders being cranked out of the workshop these days. And while weÂ’ve already driven its Land Rover offerings in the Defender and Range Rover Classic, today itÂ’s time to take the companyÂ’s latest creation for a spin: the ECD Jaguar E-Type. ECD announced its foray into the E-Type world about a year and a half ago, and by the time we showed up, itÂ’d already produced seven restored and/or heavily modified E-Types. Before we get too far into first impressions, though, some history. The E-Type, formally known as the XK-E here in the states, was produced between 1961 and 1974. It was a bombshell of a sports car when new, touting impressive performance for a solid price from both its inline-six and V12 engines. Jaguar went through three main iterations of the XK-E before wrapping up sales here: Series I, Series II and Series III. And while ECD has restored a Series I, itÂ’s focusing on the more widely available (and more affordable) Series II cars for this project. The E-Type was available as a coupe or convertible, and while ECD is allowing you to stick with either of the original powertrains for restoration builds, itÂ’s also offering some rather tempting swaps. If thereÂ’s something you should know about ECD, itÂ’s that this company loves a good American V8. YouÂ’ll find an LS- or LT-based General Motors V8 in most of its Defender builds, and thatÂ’s exactly what ECD is offering in the E-Type, too. GMÂ’s 450-horsepower LT1 can be plopped under the long hood of the E-Type should you want to turn it into a tire-destroying muscle machine. On the other end of the spectrum is an electric conversion option, which is the E-Type variant we got to drive. Before you scream “sacrilege!” we wonÂ’t bury the lede on this one: An all-electric E-Type is actually a hoot to drive. Admittedly, what makes it fun to drive is also what makes other modern-day sports cars fun to drive. ItÂ’s lightweight at just 2,940 pounds (thatÂ’s 60 pounds less than the V8-powered version), features a 51/49 weight balance, has a 305-horsepower motor doling out power solely to the rear wheels Â… and you can take the roof off!

Jaguar Activity Key | 2017 Autoblog Technology of the Year Finalist

In principle, the Jaguar Activity Key is a good idea. It's simple, useful, and relatively inexpensive. Unfortunately, in our testing it was less than reliable. Here's how it's supposed to work: To lock the car, leave your keys and fobs inside the vehicle, and strap the band on your wrist. Then, within 30 seconds, place your banded wrist against the letter J of the Jaguar script on the back tailgate. When you come back, you can unlock the vehicle by pressing the tailgate opening button, then, again within 30 seconds, placing the Activity Key band against the J of the Jaguar script. We chose the Jaguar Activity Key as a finalist for our 2017 Tech of the Year award because it's an uncomplicated device with lots of potential customers. Jaguar says the wristband is "robust and fully waterproof." Swimmers, surfers, kayakers, hikers, and even couples out for a sunny-day picnic could use a feature like this wristband key. Plus, wearables are pretty new as a category in general, and even more so in the automotive space. We didn't go skydiving with it or anything (an activity Jaguar cites as a potential usage case), but we did dunk it in water with no ill effects. While it all sounds good in theory, actually getting the Activity Key to work effectively was unexpectedly difficult, especially when the cameras were rolling. We tried varying the timing between closing the door and using the wristband, as well as between using the tailgate button and the wristband. It worked about half the time, regardless of our process or who was wearing the wristband. Whether our issues with the wristband were due to interference, new-technology teething problems, or just electrical gremlins, the idea of purposely locking the keys inside an automobile without having a foolproof way to unlock it gives us reason to pause. The Activity Key is a $400 standalone option on the 2017 Jaguar F-Pace, but only on Prestige, R-Sport and S models. The least expensive F-Pace with Activity Key costs $51,095.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.