1990 Jaguar Xj-s 5.3l V12 With Twr Ground Effect on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2014 Jaguar F-Type V8 S [w/video]

Withhold judgment on the world's greatest exhaust note until after you've heard the Jaguar F-Type V8 S (scroll down now for a sneak peek). Its cackle, boom and pop under deceleration will have you rifling through its glovebox looking for a tool to remove the stereo as an in-dash audio system.
Combining modern technology with age-old exhaust plumbing, Jaguar's British engineers have developed a way to propel spent combustion gases into the atmosphere in a manner that elevates the complete driving experience. At idle, it purrs. Under acceleration, it roars. During cruise, it soothes. Perhaps most compellingly, during deceleration, it titillates.
Thankfully, the newest two-place convertible from Jaguar isn't only defined by its mesmerizing soundtrack - the F-Type would be an impressive sports car even if the world went silent.

1956 Jaguar D-Type could top $5M at Arizona auction

The Jaguar D-Type is an essential element of the marque's history, one of its most successful racing cars, and one of its most beautiful creations. Chassis number XKD 604, pictured here, was the first of six long-nose Jaguar D-Types made for the factory team in 1956. They were, however, far from ubiquitous, with only 53 made for private customers, and another 18 campaigned by the factory racing team. More advanced than the examples that preceded it, this one was equipped with a de Dion rear suspension and fuel injection. It didn't have much of a distinguished racing career to speak of, passing from the factory to the Ecurie Ecosse team in Scotland which kept it in storage for years. After the team's closing, it passed through the hands of two British owners, undergoing a full restoration at the hands of the latter, before trading between two US owners. Although precise pre-sale estimates are available by request to interested parties, RM confirmed to Autoblog that this example "is expected to fetch more than $5 million when it crosses the auction podium in January." According to Sports Car Market, last year the same auction house sold a customer D-Type in Paris for nearly that much. However at its London auction in 2013, another works example failed to sell despite a high bid of over $6.2 million. If this one takes in more than that, it'll set a record for the type. If classic Jaguars aren't your thing, RM also has lined up an enviable roster of Ferraris. Included among them is a yellow '71 Daytona (estimated to fetch over $700k), a silver '91 Testarossa (~$250k), a rare yellow '95 F512 M (~$450k), and a pristine 2011 599 SA Aperta (~$1.3m). Porsche fans will want to check out the '76 911 Turbo (~$250k) and the soft-window '69 911 S Targa (~$225k). With the auction not set to take place until January 28 at the Arizona Biltmore, you can bet there'll be a good number of additional lots consigned between now and then.