1989 Jaguar Xjs 5.2l V12 Convertible on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar C-X17 rides high into Frankfurt

After enviously watching its competitors rake in piles of crossover-shaped dollars for years, Jaguar is poised to get into the game with a production model based on this C-X17 concept. While the British brand hasn't officially confirmed it will sell a utility vehicle - indeed, brand fans and industry watchers have wondered whether the Leaping Cat even need to get into the game considering its corporate cousins at Land Rover - we would be dumbfounded if it didn't happen in short order.
We've always been concerned that Jaguar's styling language wouldn't translate well to a high-riding shape, but here at its Frankfurt Motor Show debut, the C-X17 comes off as quite handsome (if predictable) in the metal. The same couldn't always be said of Jag's styling DNA, but newer models beginning with the XF and the XJ have introduced design elements like a larger, more vertical grille that suit the C-X17's form factor exceedingly well. Even the rear end successfully borrows its taillamp design from the glorious new F-Type Roadster.
Underneath the concept's two-box shape is a new aluminum unibody that Jag says it is poised to employ on its next-generation models, including the long-expected midsize sedan coming to North America in 2016. Jaguar has long been a leader in aluminum chassis development even as it has struggled to take weight out of some of its vehicles (the F-Type, for instance, isn't exactly lightweight). Thus far, Jaguar isn't talking powertrains other than to say it will employ a new generation of gas and diesel engines.

Next-gen Jaguar XJ spotted in mule form during winter testing

Of course Jaguar Land Rover is using a Range Rover to yank around an electrified Jaguar sedan mule. At least, we think the car sitting on the trailer is a test mule for the recently announced XJ successor. Jaguar has said it’s going to make an all-electric version of the car, but itÂ’s going to use the new MLA platform that will also support a gas engine and hybrid versions. The body itself most resembles that of the XF, but there are a couple tell-tale signs that this car is destined for a battery-electric powertrain. The clearest sign comes in the form of the abnormally high side sills. This taller floor is a typical EV tipoff for mules in testing, as the body work itÂ’s mated to isnÂ’t necessarily designed to mesh with the requirements of an EV powertrain. There are no “Electric Vehicle” stickers stuck to the car to make this extra easy for us, but plenty of other strange elements let us know that this mule is no normal XF. We canÂ’t see through it, but the “grille” is covered up by a large piece of camouflage. Some areas on the bottom and top appear to be mesh, allowing air through, but itÂ’s still rather restricting. The hoodÂ’s fitment and shape are about as funky as can be. ThereÂ’s even a hump in the center of the hood, making it look like some kind of high performance muscle car.  Lending even more credence to this being a next-gen XJ mule is what appears to be a longer wheelbase and wider track. Jaguar extended the fenders outward to accommodate this, but itÂ’s especially apparent in back with the squared-off rear fenders. Since itÂ’s a mule, itÂ’s tough to be certain which powertrain this particular car is hiding. The fuel cap remains on the right rear side of the car, but it appears to be in a different position than the fuel cap on the current XF. Maybe it isnÂ’t a fuel cap, and itÂ’s a covering for the plug outlet instead? There are no other obvious outlets on the car to plug in to, but thatÂ’s nothing out of the ordinary for a mule. One suspicious element we spotted in the rear is the side of a chrome tailpipe protruding from the rear bumper. ThereÂ’s no way to know if itÂ’s a real or a fake tailpipe to throw us off the hunt, but weÂ’ll note its presence nonetheless. Jaguar has already released a teaser image of the rear taillights on the electric XJ successor, but of course this test mule isnÂ’t supporting production lights.