1985 Jaguar Xjs - 2door on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Daily Driver: 2015 Jaguar XJL AWD

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Jaguar XJL AWD, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey everybody, it's your old pal Seyth here with Autoblog. I am in the 2015 Jaguar XJL. That L is for a long-wheelbase. The engine powering this car is the 3.0-liter supercharged V6. My cameras inside probably didn't pick up a lot of that, but the supercharged 3.0-liter does have a nice little growl to it, especially in sport mode [00:00:30] where I'm staying higher in the rev range. It doesn't have that same big, luxurious, meaty, whoofly V8 sound as the naturally aspirated 5.0-liter used to. At 340 horsepower, 332 lb-ft of torque, this engine has everything that you need. I think that they say the 0 to 60 time is around six seconds. Frankly, the car feels a little bit faster even that that. Again, we're talking about a large long-wheelbase car here. What's particularly interesting and [00:01:00] relevant to the weather that you see behind me right now, is that this car is not rear-wheel drive. It is in fact all-wheel drive. Even going into this, knowing obviously that I was in an all-wheel drive car, the first drive really reveals it to handle a lot like a rear-wheel drive vehicle. That's appropriate. That's what you want in a car of this class. Something very luxurious and that has a reputation built on sporting dynamics as opposed to sort of just comfort and refinement. [00:01:30] Jaguar's goal with an all-wheel drive system like this is to make the car still feel very much like a rear-wheel drive vehicle but give you just enough ability to be able to pull out of a corner smartly when the grip is a little bit lower than you'd expect it to be. Obviously if there's some snow on the ground, that's a helpful thing. Or on a day like today, when I'm coming out of a corner on a slightly slippery road, being able to put the power down is advantageous. To be honest, so far the application has been really seamless. The power seems to be [00:02:00] flowing from the engine just to the rear wheels. I feel like I'm getting a little bit of assist, right now I'm entering a corner at a moderate speed and not really slipping at all. It feels like a rear-wheel drive car. I've always loved this XJ.

Land Rover wins legal battle over Evoque clone Land Wind X7

Luxury carmaker Jaguar Land Rover, part of Tata Motors Ltd, said it won a case in China against local rival Jiangling Motors Corp for making cars that copy features of Range Rover Evoque. Beijing Chaoyang District Court said on Friday that Evoque, whose latest model was launched in 2018, had five unique features that were copied directly in the Land Wind X7 built by Jiangling Motors, leading to widespread consumer confusion. The court ruled that all sales, manufacturing and marketing of the Land Wind X7 must stop immediately and Jaguar Land Rover be paid compensation. The two sports utility vehicles have a similar shape, with the roof and windows tapering from front to back, and near-identical tail lights and character lines on the side panelling. Britain's biggest carmaker had sued Jiangling in a rare move in 2016. Despite widespread and often blatant copying, global automakers generally don't take legal action in China as they feel the odds of winning against local firms are low. Also, a lawsuit can be bad for branding if the Chinese public think a foreign company is bullying domestic competitors. The new Range Rover Evoque will be launched in China in April 2019. Jiangling could not be immediately reached for comment.