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Here's what a front-row seat looked like in 2014 Mille Miglia

From 1927 to 1957, the Mille Miglia was one of the great, romantic European road races of the golden era of motorsports. The cars were fast, beautiful and loud but also extremely dangerous and regularly claimed drivers' lives. After two fatal accidents in '57, the event finally had to reform and came back in 1977 as a historic rally held over the course of several days. That didn't make things boring, though, and Xcar found that out firsthand with a front-row seat to this year's race in a 2015 Jaguar F-Type R Coupe.
Xcar was actually following the Jaguar team this year that included Ian Callum and Jay Leno in an XK120, which we previously got a glimpse of when it was covered on Jay Leno's Garage. Where Leno focuses on a more personal story of competing, this one takes a more macro view. You really get an idea of how crazy the Mille Miglia still is, and while the F-Type is way too new to actually compete in the rally, it can still wear an event sticker and drive with the vintage racers.
One amazing fact about today's Mille Miglia is that if you're competing in the event, there are basically no rules. The roads are technically still open to traffic, but the police shut down intersections and provide a rolling roadblock. Xcar's F-Type alternated between following on the course with the classics and snipping off chunks of the route to watch the participants arrive at each stop. Check out the video to experience fantastic historic rally.

Jaguar builds F-Type to support Tour de France team [w/video]

The Tour de France is typically a two-wheeled affair, dominated by cyclists yearning to capture the prestigious yellow jersey. While the 2014 event winds its way through Europe, Stage 20 will see an altogether different conveyance wind along the route between Bergerac and Périgueux - the Jaguar F-Type Coupe.
As part of its partnership with the British cyclists of Team Sky, Jag has enlisted its new Special Operations division to build a one-off F-Type Coupe, based on the 550-horsepower, supercharged R model.
SpecOps has removed the rear glass and come up with a creative solution to mount a pair of Team Sky's racing cycles in the back. Aside from that upgrade, the cabin boasts new upholstery in the colors of Team Sky's traditional livery. A separate power supply has been established below the bikes in what's left of the trunk, which provides juice for a set of radios and microphones, so that the team's director can communicate with the riders.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.