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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar I-Pace is the first electric Google Street View car

Google has built a data gathering vehicle for its Maps Street View app out of a Jaguar I-Pace. It's billed as the first electric Street View car and is currently on the prowl and mapping the city of Dublin, Ireland. The one-off vehicle will not only photograph the roads of Ireland's capital, but measure street-to-street air cleanliness and greenhouse gases as well. It's equipped with air quality sensors by Aclima that measure carbon dioxide, carbon monoxide, nitrogen dioxide, nitric oxide, ozone, particulate matter and black carbon — all compounds that contribute to climate change when present in excess amounts. The partnership with Aclima is nothing new. Google has been equipping its more common Subaru Impreza Street View cars with the sensors since 2015. However, the Jaguar I-Pace will not contribute any emissions as it goes about its mission. The all-wheel-drive electric crossover can drive up to 246 miles (after a late 2019 software update) before a charge, and we'd wager Google won't be executing too many of Jaguar's claimed 4.5-second 0-60 sprints to cut down on that figure. Most of the Jag's 394 maximum horsepower and 512 pound-feet of torque will probably go unused. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Google & Dublin City Council Launch Innovative Partnership to Capture DublinÂ’s Air Pollution So why the I-Pace? Though the company has not said, Google's autonomous vehicle spinoff, Waymo, has used Jaguars in self-driving car research. However, Waymo was split off from the Mountain View mothership in 2016, so perhaps it's just a coincidence. For its part, Jaguar Land Rover has pledged to go carbon neutral by 2039. "We are delighted to support this project as it aligns with our own journey to becoming an electric-first business and achieving net zero carbon by 2039. Partnerships like this are one of the ways we can achieve our sustainability goals and make a positive impact on society," said Elena Allen, Project Manager for Business Development at JLR. Google and Aclima have collected over 100 million air quality data points since the project, called Google Project Air View, launched six years ago. Last year, Google made this data freely available to the scientific community. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We answered your questions about the 2019 Jaguar I-Pace

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.