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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

2019 Jaguar F-Pace SVR Second Drive Review | A thunderingly good performance cat

Jaguar entered the high-performance SUV game late with the F-Pace SVR, but hopping on the unstoppable freight train now is better than ignoring it completely. Just like its European competition, the Jaguar has a delightfully overpowered engine and luxury in spades, as well as handling that borders on the uncanny. But if there’s a downside to the F-Pace SVR, itÂ’s that it falls victim to the same issue that plagues its competition: not enough differentiation. From a size, shape, power and features perspective, the SVR doesnÂ’t stand out next to others like the Mercedes-AMG GLC 63, BMW X3 M, Porsche Macan Turbo or Alfa Romeo Stelvio Quadrifoglio. But, there is a but: One factor makes the 2020 Jaguar F-Pace SVR unique among the competition. Jaguar gave the F-Pace SVR 550 horsepower and 502 pound-feet of torque – great numbers, but itÂ’s how the SVR makes them thatÂ’s the kicker. Instead of a smaller, twin-turbocharged engine, Jaguar tapped its 5.0-liter supercharged V8 for duty. This makes it doubly unique: the largest displacement in its class, as well as the only one to feature a supercharger, making the driving experience palpably different than the rest. With a blower and all that displacement, thereÂ’s no lag. Power hits early and with authority, throwing us back in the nicely sculpted leather buckets. The SVRÂ’s mid-range is especially impressive, and thereÂ’s no drop-off in power as the engine approaches redline. Turbocharging technology is virtually lag-free in most applications these days, but the SVRÂ’s engine is still sharper and responds quicker than the rest. The others may be as quick or quicker than the Jaguar in a straight line (the SVR hits 60 mph in 4.1 seconds), but none are able to match it in throttle response or engine character. And then thereÂ’s the sound, that glorious exhaust cackle thatÂ’s a near carbon-copy of the F-Type SVR. Our future may be electric, but the pipes on this crossover are welcome in this world for as long as they care to stay. Their cacophony of growling and crackling is louder and meaner than any other high-performance SUV on sale today. Some hooligan who thinks just like us mustÂ’ve engineered it. The only thing missing among the loud noises is that of a supercharger whine. Not even a hint of it is audible from inside the cabin, and the supercharger is the biggest performance factor that sets this car apart. Let us hear the whine, Jaguar.

Why Land Rover's reluctant to show concepts: Chinese clones

While the Chinese auto industry continues to grow and expand with new and original products, a number of automakers still refuse to play by the rules. Rather than coming up with original designs, these automakers shamelessly copy designs from other automakers, slapping their badge on the front as if it were an original product. According to Auto Express, Land Rover has grown tired of dealing with these frauds to the point that it's essentially stopped showing concept cars in order to stave off these clones. One of the most notable and brazen examples of these Chinese copycats is the LandWind X7. While that car looks like an obvious ripoff of the Range Rover Evoque, complaints by Jaguar Land Rover were dismissed, and the X7 hit the market for about a third of the price of the Evoque. Further efforts by JLR have done nothing to halt or change the car's production. It seems Chinese authorities are more interested in protecting the home team than upholding copyright laws. Land Rover design boss Gerry McGovern said the automaker was "wary of showing new concepts" because they just give these competitors time to work up a copy. Land Rover's latest model, the Velar, debuted in Geneva in production form. Skipping concepts may not stop competitors from making copies, but it does give Land Rover a huge head start when it comes to production. Related Video: Featured Gallery Production LandWind X7 News Source: Auto Express via Road & Track Design/Style Government/Legal Jaguar Land Rover SUV Concept Cars Luxury jaguar land rover