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Jaguar XF gets performance-look R-Sport trim

If you're looking for all the style of a sports sedan but without the added expense of springing for a full-on performance model (and keeping it fed with fuel and fresh tires), most European automakers will gladly hook you up with an all-show, no-go package. BMW has its M-Sport aero kits, Audi its S-Line, and Mercedes its AMG Sport packs. And now Jaguar is getting in on the action with the launch of the new R-Sport line.
Set to be introduced on the XF at the Geneva Motor Show, the R-Sport trim at least some of the flash of the XFR or XFR-S but with a more economical engine and a relatively accessible price of entry. (This is, after all, still a Jag.) The XF R-Sport is distinguished by a sportier front bumper, side sills, rear spoiler, 17-inch wheels and unique badging to set it apart from any "ordinary" Jaguar XF. The interior is upgraded as well, and there's an optional black styling pack to take things even further.
Jaguar is offering the XF R-Sport in either sedan or wagon form with the 2.2-liter turbodiesel producing 161 horsepower and 295 pound-feet of torque, fitted with a spot-start system to make it a far more frugal option than the 5.0-liter supercharged V8 in the real deal. Although this version won't be coming to US as you see it here, Jaguar tells Autoblog it's always possible it'll produce a similar aesthetic treatment for the North American market - just don't count on such models arriving under diesel motivation. We'll take a closer look at them in Geneva next week, but for now, you can check out the gallery and press release below for an idea of what to expect.

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."