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Jaguar XJ electric sedan debut pushed to late 2021

Jaguar's been testing prototypes of the coming all-electric XJ sedan for a while now, an example we saw earlier this year testing in the cold having reached an advanced stage. The plan had been to launch the battery-powered flagship fastback this year, with sales to commence early 2021. A report in The Sunday Times says that plan has changed, Jaguar pushing the XJ back to the third quarter of next year while the automaker focuses on its finances and its most profitable models. The site FormaCar reports, "The presentation date on the official website now reads, 'October 2021,'" but we haven't found that XJ-specific page. In response to questions about the Jaguar canceling the XJ, a spokesperson responded, "Our engineers continue to work on the next-generation all-electric Jaguar XJ. We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans." The Jaguar Land Rover group, coming off a string of deep losses during 2018 and 2019, was working through a cost-cutting and turnaround plan when Covid-19 hammered the global economy. The whispered concern among outsiders is that Jaguar will drop the XJ entirely, but that doesn't appear to be the case for now. The automaker cut thousand of jobs while investing more than a billion pounds into its Castle Bromwich factory to prepare for electric-car assembly. At the moment, Castle Bromwich normally builds the XE and XF sedans, those offerings also in flux while Jaguar reportedly considers turning one or both of them into a small hatchback or a compact plug-in hybrid sedan. We write "normally" because the factory was put on pause to deal with Covid lockdowns, and isn't scheduled to restart until August 14. And above all of this, JLR is on the hunt for a new CEO to replace Ralf Speth. We've been expecting the new sedan to open the book on mainstream luxury EVs, the same way the I-Pace did for SUVs, but it appears that won't happen. The electric XJ will come on the Modular Longitudinal Architecture, and we've understood the specs include a 90.2-kWh battery pack, the same size as the I-Pace pack. There have been rumors about a four-motor setup, but odds favor a twin-motor arrangement. The motors in the I-Pace produce 394 horsepower and 512 pound-feet of torque. For an XJ flagship, we'd expect an even more powerful option in the range.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Goodbye, Shelby GT350; hello, new Honda Ridgeline and Subaru BRZ | Autoblog Podcast #648

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week's news includes Subaru teasing the next-generation Subaru BRZ, the Jaguar XE departing and the XF getting an update, Honda unveiling the new Ridgeline pickup and the Acura NSX suffering from slow sales. This week they talk about driving two vehicles on opposite ends of the spectrum: the Ford Mustang Shelby GT350 and the Volkswagen Atlas. Autoblog Podcast #648 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Subaru previews next-generation BRZ, announces fall 2020 unveiling date Jaguar XE axed from U.S. market: And then there was one sedan 2021 Jaguar XF gets new interior, down to four-cylinder engines and sedan body style 2021 Honda Ridgeline debuts, and it finally looks like a truck Acura NSX sales lagging Cars we're driving: 2020 Ford Mustang Shelby GT350 Heritage Edition 2020 Volkswagen Atlas Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: