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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar fully reveals the $71,445 XF S Sportbrake

Jaguar has finally revealed the 2018 XF Sportbrake without any sort of camouflage or subterfuge. It does look pretty much the way we expected, though; an XF with a longer, but still low and sleek roof. That's a good thing in our book. That nice, long roof also allows for an impressive 31.7 cubic feet of cargo space behind the rear seats, which we should point out is just a bit more than the far less attractive BMW 6 Series Gran Turismo revealed yesterday. The Jaguar XF Sportbrake also comes with plenty of performance since it's only available with all-wheel drive and the supercharged 3.0-liter V6 that produces 380 horsepower and 332 pound-feet of torque. Jaguar claims this powertrain will get the wagon to 60 mph in 5.3 seconds. Jaguar also includes self-leveling rear suspension on the Sportbrake. Inside, you'll find the same interior as the XF sedan, with one key difference: a vast, fixed sunroof. Though it's a bit disappointing that it doesn't open, the unbroken view of the outside is beautiful. But if you don't like the view, you can close a sun blind over it, and you don't have to touch a button. You simply wave your hand past a sensor and it will open or close. Though novel, we can see many incidents of accidentally opening or closing it while reaching for, say, the overhead map lights. The Jaguar activity key wristband is also available, along with large screens for instruments and infotainment. The sun blind gesture controls, activity key, and additional screens seem to be options though, as they aren't included on the base S model that starts at $71,445. That's nearly a $3,600 upcharge over the sedan. However, you do get a gorgeous car with more space. It's also barely more expensive than that aforementioned BMW. If you do want those fancy tech options, you can option them in, or have them added as part of the First Edition Sportbrake, which starts at $73,095. Related Video:

2018 Jaguar XF Sportbrake Quick Spin Review | Special XF no more

The 2018 Jaguar XF Sportbrake is a wagon, and as such, one must praise its existence. We need more of them. It looks sensational in all its long-roofed glory, especially in Firenze Red and the gloss black exterior trim package — yowza. Plus, its cargo area is deep, wide and generally voluminous. It would be nice if Jaguar included a roll-up net partition for dogs or to prevent high-mounted cargo from flying forward (as Audi does in the Allroad), but nevertheless, the XF Sportbrake should be more functional than many crossover SUVs. It should certainly be more enjoyable to drive, as the XF delivers with Jag's usual steering excellence and body control. While other midsize luxury sedans have drifted away from the sporting realm (cough, BMW 5 Series), the XF maintains its engagement with the driver. As we discovered when driven back-to-back with the Volvo V90, it's one of the sportiest of sport wagons. It's definitely the sportiest of Sportbrakes. However, it's the "XF" bit that disappoints. The original XF was really something when it debuted, featuring seductively sleek styling in a segment of serious German sedans. The distinctive cabin put on a show with rotating air vents and a rotary shifter that rose into your hand upon pressing the start button. The fact that the XF was different inside and outside from its fellow Jaguars also differed from the Russian nesting doll design approach of its competitors. The original wasn't without flaws, but it was special. This 2018 XF just isn't. The cabin is the biggest problem, as it looks identical to those of the cheaper XE and F-Pace SUV, and is pretty unremarkable and, well, dull to behold. Even the "show" elements that have survived seem vestigial now, as only the outer air vents rotate and the shifter no longer rises into your hand since the starter has migrated elsewhere. More concerning, though, is that the materials are just not up to the segment standards, and certainly not in keeping with a test car that has a sticker of $84,815. For instance, the old XF could be fitted with soft leather covering the doors and the broad, downward sloping dash. The new one has coarsely grained pleather. Then there's the matter of functionality. The rotary shifter in the original XF was certainly part of the "show" but it also freed up significant space on the center console for three cupholders/bins. The new one resides in an expanse of wood trim the size of a shift boot, leaving no room for that third cupholder/bin.