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Jaguar reveals upcoming XE's InControl infotainment system [w/video]

Jaguar has been keeping busy lately, rolling out both the new Lightweight E-Type and F-Type Project 7 at Pebble Beach this past weekend. But the more important project for the British automaker is the upcoming new XE.
Coventry has been releasing a steady stream of information and teasers on its new 3 Series challenger, and has now revealed details of the new infotainment system that will debut in the XE. Called InControl, the system centers around an eight-inch touchscreen and integrates with smartphones (running both iOS and Android) through the InControl Remote and InControl Apps. The system will allow drivers to pre-set the climate control for each day of the week, lock and unlock the doors and start the engine remotely.
It'll also include an on-board wifi hotspot to connect multiple devices and a laser-based head-up display that you can scope out in the graphic above as well as the video and press release below in advance of the XE's upcoming debut in London on September 8.

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.