2000 Jaguar Xjr Base Sedan 4-door 4.0l on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2016 Jaguar XJ sedan revealed

Jaguar has been steadily updating its sedan lineup, launching the entry-level XE and a new version of the mid-range XF – and now it's revealed an refreshed version of its flagship XJ. A facelifted version of the existing model (which was first launched in 2009 and arrived in the US in 2011), the 2016 Jaguar XJ benefits from a few key enhancements to keep it current. The principal visual updates revolve around the exterior lighting, which now includes full LED headlights, new daytime running lights and redesigned LED tail lights. There are new oval exhaust tips as well, but some of the most vital updates have been carried out inside. The refreshed interior includes a new InControl Touch Pro touchscreen infotainment system, with multi-touch control and backed up by a 60-gig solid-state hard drive. A new 17-speaker Meridian sound system comes standard, and the instrument cluster has been redesigned as well. The XJ also benefits from Jaguar's All-Surface Progress Control system and a raft of driver assistance features. Rear-drive models also get a new electric power-assisted steering rack and semi-automated parking system. Between engine options, drivetrain choices, wheelbase lengths, and trim levels, the updated XJ continues to offer an array of configurations – and Jaguar has worked to further differentiate them from one another. The base model carries the 340-horsepower, 3.0-liter, supercharged V6 and can be specified with rear- or all-wheel drive. There are regular and long wheelbase versions, and in R-Sport and Portfolio trim lines (the former now coming standard in the shorter car). Though the entire range is supercharged, the model designated as the XJ Supercharged packs a 470-hp version of the company's celebrated 5.0-liter force-fed V8, while the performance flagship XJR packs the same engine but with 550 hp (once again in either wheelbase) and now comes standard with the Black Pack. The 2016 Jaguar XJ is slated to reach US showrooms this fall. The updates will surely go a long way towards keeping Coventry's flagship sedan in the game for longer until an all-new model is ready. The question is whether these updates will be enough to keep the XJ competitive against the newer BMW 7 Series, Mercedes S-Class, and Maserati Quattroporte. Or for that matter with the Audi A8 that's just as old but was also recently refreshed, or the Lexus LS that's been around for longer with similar updates along the way.

2021 Jaguar F-Type is getting a major facelift

Having entered its seventh model year with only minor changes, it's no surprise that Jaguar is working on a more significant update of its F-Type sports car. Based on the spy photos of what is likely to be the 2021 Jaguar F-Type, it's getting a serious nose job. But interestingly, it also still appears to be closely related to the current model. Up front, the major change is in the headlight design. Instead of the vertical, swept-back units of the current car, the new one has low, horizontal lights. The lights are actually much more similar to Jaguar's more practical offerings such as the XE, XJ and F-Pace. The lights also have sharper angles that blend into cut lines and creases in the front end. The main grille doesn't look particularly different, but it will clearly be flanked by redesigned outboard grilles based on how well they're covered. The whole midsection seems to be carried over from the current model. This seems to kill the rumor that there would be a 2+2 F-Type. The tail end is pretty much the same, too, but the taillights lose the little round extensions inspired by the Jaguar E-Type. The wide-set tailpipes and big diffuser are like the V8-powered R model, so we expect that's what we're looking at. Since this F-Type looks to be mostly a styling overhaul, we expect most of the current powertrain lineup will transfer, too. That means a turbocharged four-cylinder for the entry-level models and a V8 for the top-rung cars. In the middle, though, the supercharged V6 may disappear in favor of Jaguar-Land Rover's new turbocharged inline-6. This seems plausible since Jaguar has already phased out the V6 on the XE, and the inline-6 is derived from the four-cylinder already in use, so it should fit relatively easily. Power should be right on par with the current car's 380-horsepower V6. In new Land Rovers, it makes between 355 and 396 horsepower depending on which version you get. We also assume all engines will still be coupled to an eight-speed automatic with no manual options in sight.