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E.C.D. Automotive Design gets into the Jaguar restomod game

Florida-based E.C.D. Automotive Design — formerly East Coast Defender — made its bones turning the barely disguised Midlands tractors emerging from Land Rover's Solihull plant into finely detailed Chelsea tractors that cost almost as much as a genuine John Deere (which means a lot, for those unaware of the frightening costs of farm equipment). With its territory well marked and established, ECD decided to expand its offerings to "something that would sit nicely next to one of our existing Land Rover builds and be on a par, but something different, something sporty and quintessentially British." The search began and ended with the Jaguar E-Type. Not only do we know the formula for this, but Jaguar Classic Works just advertised its own adroitness with such builds in showing off the 1968 Series 1 E-Type Roadster that took part in the Queen's Platinum Jubilee Pageant. ECD offers a few options Jaguar Classic Works doesn't, though, starting with the same kinds of engine conversions performed on the Land Rovers. The outfitter will be happy to rebuild or source an age appropriate inline-six or V12 and a five-speed manual transmission, warning that the mill "will require higher ongoing maintenance" and "come with leaks and all." Less grubby options are either a GM LT1 6.2-liter V8 with 450 horsepower, shifting through an eight-speed automatic, or an electric conversion using a 450-horsepower Tesla powertrain that provides a range of 200 miles in the city and 140 miles on the highway. All variants get performance suspension and brakes; the ICE versions get a sports exhaust, too. The standard menu of paint and interior options includes 11 historic Jaguar paint colors from the 1960s through the 1980s, and 10 modern colors from the 2023 lineup. Inside, 12 solid hues of Nappa leather can be upgraded with two-tone, hand-tipped, spinneybeck, woven, or distressed treatments to go with the European weave carpeting. Prices start at $299,995, each build taking about 14 months to deliver.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Recharge Wrap-up: Tesla store reboot, Jaguar "EV-Type" an electric F-Pace?

The Connecticut Hydrogen and Electric Automobile Purchase Rebate (CHEAPR) program is creating demand for EVs. $1 million has been set aside for rebates ranging from $750 to $3,000 per car, depending on battery size (in addition to federal incentives). Dealers also get an incentive of $150 to $300 per vehicle to help motivate them to promote EVs. "This is the type of program that can be a win-win-win for the state, auto manufacturers, dealers and consumers," says Chevrolet dealer Leo Karl, who has seen a jump in demand for the Volt under the CHEAPR program. Karl expects the funds to run out as early as this fall. Read more at Automotive News. The Mitsubishi Outlander PHEV is scheduled to go on sale in the US in May 2016. As Mitsubishi makes some changes, including plans to ditch its Normal, IL assembly plant, the company's future in the US is being called into question. The new date for the plug-in hybrid version of the Outlander comes after multiple delays. Mitsubishi also plans to offer a 2016 model of the i-MiEV despite slowing sales. Read more at Automotive News. Tesla is overhauling its stores in advance of the Model X going on sale. The revamp includes informative interactive displays and a heavier emphasis on Tesla merchandise sales. The displays provide information about safety, Autopilot technology, the charging network, electric motors and other information to help familiarize customers with Tesla. The Tesla Design Collection - which includes luggage, apparel and other gear - also helps position Tesla as a luxury lifestyle brand, rather than just a mere automaker. Expect the stores to be continually updated over time. "Tesla is able to pivot in their stores the way they release new software," says Cadent Consulting Group's Ken Harris. "This is important to an emerging brand." Learn more from Bloomberg. Could Jaguar be planning an electric F-Pace called the EV-Type to compete with the Tesla Model X? Autocar is reporting that the upcoming SUV from Jaguar could spawn a whole family of vehicles, including an all-electric version. Jaguar has registered the trademark for the EV-Type name, and that vehicle would likely be built at the Magna Steyr factory in Graz, Austria. That would free up capacity to build the traditionally powered F-Pace in the UK. Read more at Green Car Reports, or at Autocar.