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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F Type V6 S vs Triumph Street Triple R in open-air track attack

Typically, these track battle videos pair up car against car or, in more disparate circumstances, car versus crossover, as we saw the other day. While the outcome of that battle was quite predictable, what'll happen when an equally fetching (and fast) four-wheeler is put up against one of the icons of the two-wheeled world? Evo just had to find out.
Matching up a Jaguar F-Type V6 S Convertible against a Triumph Street Triple R is at least more of an even fight than the last battle between the Porsche Cayman GTS and Macan Turbo. The Triumph has a 675-cc engine to work with, and is very light. Meanwhile, the Jag has a thumping 380-horsepower, 3.0-liter, supercharged V6 to haul about it's considerably heftier heft. Who will come out on top?
You'll need to watch the full video to find out.

The 2021 Jaguar F-Type Heritage 60 Edition is fast, exclusive and classically green

The original Jaguar E-Type turns 60 years old next March, and to celebrate, Jaguar is building a limited run of a special F-Type. It's awkwardly called the 2021 Jaguar F-Type Heritage 60 Edition, but it's otherwise a subtle, classy example of the sports car. One of the most noteworthy aspects is that soft green hue. It's Sherwood Green, which was a color offered on the original E-Type, but hasn't been available since the 1960s. It's the only color offered here, and won't be available on other F-Types. Black and aluminum trim accents dot the outside, and they're paired with machine-finish forged wheels. The interior features a light brown and black leather interior, and there are special logos placed throughout. That logo also happens to be shared with the restored Jaguar E-Type Heritage 60 Collection cars. The center stack gets a unique aluminum trim that's patterned to match the back of an E-Type's rearview mirror. The F-Type Heritage 60 Edition is only available in F-Type R specification. That means it gets a supercharged 5.0-liter V8 making 575 horsepower and 516 pound-feet of torque. Power goes through an eight-speed automatic transmission to all four wheels. Buyers do get the choice of either coupe or convertible, though. Only 60 examples of the mean green cat will be built worldwide. Pricing hasn't been announced, but it should be a good bit more than the roughly $104,000 of a base F-Type R. Related Video: