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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

2021 Jaguar F-Pace First Drive Review | A jam-packed update with a lot to like

As one of Jaguar’s top-selling models, the F-Pace serves as an unofficial ambassador for the brandÂ’s lineup as a whole. Its rather dramatic 2021-model-year makeover coincides with an effort by Jaguar (and sister brand Land Rover) to significantly overhaul its product offerings in an attempt to adjust to changing customer tastes. Consequently, the list of updates to the 2021 F-Pace reads like what youÂ’d expect from a complete redesign, rather than a mere mid-cycle refresh. To give you an idea of how dramatically Jaguar is streamlining its offerings, consider this: In 2020, Jaguar sold 12 variants of the F-Pace. Starting in Â’21, that drops to five: P250, P250 S, P340 S, P400 R-Dynamic S and the top-dog SVR. We say the 2021 model year, but thanks to COVID and the resulting supply disruptions, the timelines went a bit wonky. In just a few weeks, Jaguar will have 2022 models hitting showrooms. With the exception of the SVR, each model in the F-Pace lineup is named for its approximate power figure (in PS, because it has to be a little quirky for the American audience, right?). P250 models come with a turbocharged four-cylinder making 246 horsepower and 269 pound-feet of torque. The P340 and P400 R-Dynamic S utilize Jaguar Land RoverÂ’s new 3.0-liter, 48V mild-hybrid inline-six. The P340 offers 335 hp and 354 lb-ft, while the P400 R-Dynamic S packs 395 hp and 406 lb-ft of torque. The SVR gets a supercharged 5.0-liter V8 with 550 horses and 514 lb-ft. All engines are coupled to an eight-speed ZF automatic transmission and rear-biased all-wheel-drive system. Unlike JaguarÂ’s sedans and coupes, its crossovers arenÂ’t offered in RWD form. While the F-Pace received a handful of styling tweaks for 2021, the most noteworthy changes are inside. Just about everything in the cabin is new or updated, from the dash to the center console and even the steering wheel. The new design is more angular, with horizontal lines replacing some of the sweeping curves found in the 2020 edition. At the center of all this is JLRÂ’s updated Pivi Pro infotainment system, which is much prettier, snappier and easier to use than the one it replaces. Speaking of replacements, Jaguar chucked the F-PaceÂ’s rotary gear selector in favor of a more conventional shift knob – a welcome reversion, and one that is happening throughout the JLR portfolio. Elsewhere, the interior looks clean, sharp and upscale, but weÂ’d shop short of calling it characterful.

Jaguar Land Rover CEO: Wrong Brexit deal will cost thousands of UK jobs

BIRMINGHAM, England — The wrong Brexit deal could cost tens of thousands of jobs, the boss of Britain's biggest carmaker Jaguar Land Rover warned on Tuesday, saying he had no idea whether his plants would be able to operate after Britain leaves the European Union next year. Ralf Speth also said that the company would not be able to build cars if customs checks meant that the motorway to and from the southern English port of Dover, which is used to transport components, becomes a "car park" due to snarl-ups of people no longer able to move freely among EU countries. Speth made the warning at a conference in Birmingham, central England, speaking shortly before Prime Minister Theresa May, who is battling to have her so-called Chequers Brexit plan accepted by many in her Conservative Party as well as the EU ahead of Britain's departure from the bloc on March 29. "A thousand (jobs were) lost as a result of diesel policy, and those numbers will be counted in the tens of thousands if we do not get the right Brexit deal," warned Speth, referring to redundancies made earlier this year at the firm. "Currently I do not even know if any of our manufacturing facilities in the UK will be able to function on the 30th," he said. The boss of JLR, which built nearly a third of Britain's cars last year, also said long-standing issues around low productivity in Britain could be compounded by a Brexit agreement which made the country less competitive. "It is thousands of pounds cheaper to produce vehicles for instance in Eastern Europe than in Solihull, and what decisions will I be forced to make if Brexit means not merely that costs go up but that we cannot physically build cars on time and on budget in the UK?" he said.Reporting by Costas Pitas