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Jaguar Land Rover Special Vehicle Operations could build standalone models

Jaguar Land Rover may be set to turn its Special Vehicle Operations division into something much bigger than a mere in-house tuner. Bloomberg spoke to the head of JLR's high-performance, customization outfit, John Edwards, who hinted that his team may move beyond simply modifying F-Types, Range Rovers and the like. "We're certainly looking at that, and we've got the capability to do that," Edwards told AN. "Is there an opportunity for us to do a completely standalone car? Maybe." Such a move into full-scale, standalone models would be a big step, particularly for a division that's still kind of in its infancy. Bloomberg references the success of Mercedes-AMG, but the German division has had the benefit of decades of growth. AMG spent years and years building high-performance versions of all manner of mainstream Mercedes vehicles, before moving onto cars like the SLS AMG and AMG GT, which have no mainstream analog. In other words, AMG had a long time to develop a reputation building high-performance vehicles that people know and recognize before it moved into building vehicles of its own. We aren't entirely convinced that SpecOps wouldn't benefit from taking a similar approach, delivering additional SVR vehicles, like the rumored XE SVR, before striking out on its own. We'd like to know what you think, though. Is it already time for Special Vehicle Operations to build standalone models, or should it learn to walk before it runs by modifying more of Jaguar Land Rover's existing product. Have your say in Comments. Related Video:

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar XE axed from U.S. market: And then there was one sedan

The Jaguar XE sedan will no longer be offered in the U.S. market starting with the 2021 model year, the company announced Tuesday, shifting the balance of its lineup in favor of ever-more-popular crossover models. With the discontinuation of Jaguar's compact sedan, the E Pace crossover becomes the brand's entry-level model.  "The 2021 model year lineup, with three SUVs, a sports car and a competitively priced luxury sedan, continues the evolution of Jaguar to specifically meet the U.S. market requirements, which today is made up of 66 percent SUV buyers in the luxury segment,” Jaguar North America boss Joe Eberhardt said in the announcement. “But the biggest impact on the product portfolio are the technology and interior design changes made across the lineup. These updates, and the repositioning of the Jaguar XF, will help our retailers grow our business in all segments.” And reposition it they did. For 2021, the midsize XF sedan will start at $45,145 (including $1,150 for destination) — $7,100 less than the 2020 model, corresponding to its rather significant overhaul. While the 2021 XF's interior got some much-needed upgrades, Jaguar made some fundamental changes to the XF formula. The midsizer is now only available with four-cylinder engines, as the supercharged V6 has been axed. The base engine is the turbocharged 2.0-liter four-cylinder making 246 horsepower and 269 pound-feet of torque. It's available with either rear-wheel drive or all-wheel drive. A version of this engine making 296 horsepower and 295 pound-feet of torque is optional, and it comes only with all-wheel drive. And not only is the XF now Jaguar's entry-level sedan, it's also the company's halo sedan. Yes, that's the long way 'round to saying that the XF sits alone in Jaguar's four-door lineup for the 2021 model year — and perhaps for longer — while we await the unveiling of the next-generation XJ, which is expected to debut as an EV.  Related Video: