99 Jaguar on 2040-cars

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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

2021 Jaguar F-Pace spied getting ready for a significant update

The Jaguar F-Pace is still relatively new to the world — started as a 2017 model year car — but it looks like an update is on the way. These spy shots preview a few new design and styling details coming to the companyÂ’s luxury crossover. Its shape remains the same, but Jaguar appears to be honing the finer points. Jaguar has taken the liberty of covering up the front bumper to a great extent. Look out for a redesigned front grille (probably larger than today) and reshaped front lower air intakes. The headlights might be getting a makeover to fit the new face better, but itÂ’s tough to tell how different they may be with all the camo surrounding them. This F-Pace is similarly disguised out back with a full form-fitting cover. We can see the LED taillights poking through, and the design may be a bit different than how it looks today. With so much camouflage itÂ’s tough to know for sure, but the lights look slimmed down and generally smaller. One of the two F-Paces spied here has visible exhaust tips extending beyond the bumper. ItÂ’s tough to say what the rear valance and exhaust design will look like in final production form, but the rear aesthetic is definitely going to be different. There are no interior photos, but our spy shooters report seeing a fully covered interior. This could indicate some new design elements and updated tech. WeÂ’ll expect both of those things when the mildly updated F-Pace is ultimately revealed. Look out for a launch soon, possibly as a 2021 model year vehicle.

Evo pits Jaguar XKR-S vs. Mercedes SL63 AMG in heavyweight droptop fight

We recently received the sad news that the Jaguar XK is ceasing production by the end of the year, but what better way to bid it farewell than with some big, smoky powerslides? The retirement of the sporty GT isn't actually the topic of the latest video from Evo - it's on hand to compete against the Mercedes-Benz SL63 AMG to see which is faster around a track. Still, we can think of it as a wonderful sendoff for the Jag.
Both convertible grand tourers get their laps around the course, and they couldn't be more different. Driver Jethro Bovingdon gets some grins out of them both, but absolutely giggles while behind the wheel of the XKR-S convertible. The SL63 AMG is the more powerful of the two, but as we know, that doesn't always matter at a racetrack. You'll just have to scroll down and watch the video to see which of them is actually the winner.