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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Junkyard Gem: 1990 Jaguar XJ-S Convertible

The Jaguar XJ-S sold for big money, cost big money to keep running, and depreciated hard once its edges got a bit rough. You'll still find examples of the XJ-S in the big American self-service yards nowadays, but this '90 is the first convertible I have found in many years. 4,715 1990 XJ-Ss were sold in the United States; I haven't been able to find a reliable figure for the number of convertibles, but it must have been small. That makes today's Junkyard Gem a real rarity— not as hard to find as a Ford Tempo All-Wheel-Drive, of course, but still a prize. Jaguar kept the 5.3-liter V12 in production from 1971 through 1992, and when it was running properly — which wasn't as often as XJ-S owners wished— it couldn't be beaten for smoothness. By 1990, Jaguar had switched from fuel injection by The Prince of Darkness to a system made by Magneti Marelli. This one is quite rough, and it shows signs of having been parked outdoors with the top down for a few years. Since you can buy nice examples for well under ten grand, restoring this one would have been a money-losing proposition. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Some of you may remember a cameo by a similar XJ-S convertible in the film The Big Lebowski. In it, Bunny Lebowski reveals that none of her toes have been cut off by kidnappers; some suspension of disbelief is required here, because Americans couldn't buy the '90 XJ-S with a manual transmission. Maybe it's a gray-market six-cylinder car. The price tag on a new 1990 XJ-S convertible was a stunning $57,000, which comes to about $113,000 in inflation-adjusted 2018 dollars. Still, BMW shoppers had to pay $70,000 for a new 750iL that year, and that V12-powered machine didn't even have a convertible top. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here is V12 power wrapped in soft leather. Related Video: Featured Gallery Junked 1990 Jaguar XJ-S Convertible View 22 Photos Auto News Jaguar Automotive History

Jaguar planning additional models, engines

Jaguar is in the midst of a product offensive, rolling out the new XE and XF sedans while preparing the upcoming F-Pace crossover. But it's not about to sit on its leather-upholstered laurels. According to Motor Trend, the British automaker has a slew of projects in the cooker. For starters, there will reportedly be more versions of the flexible new Ingenium engine family. The lineup is being launched with gasoline and diesel four-cylinder engines, but is tipped to breed smaller three-cylinder versions as well to slot into a variety of Jaguar and Land Rover models. More intriguing, however, is the suggestion that Coventry is planning to replace its long-serving 3.0-liter supercharged V6 with a new straight six engine that could go turbocharged – which would make some sense out of the 35t moniker being worn by the supercharged XE. Of course Jaguar is going to need some new vehicles to slot those engines into, and MT suggests there are several possibilities under consideration (if not actual current development). The XE could breed wagon, coupe and convertible versions, as well as an SVR variant to take on the the BMW M4, Cadillac ATS-V et al. If the F-Pace proves a success, it could lead to larger and smaller crossovers in the future. The next XK is tipped to grow larger and go up-market. There, it would compete with the likes of the Bentley Continental GT, Rolls-Royce Wraith and Mercedes S-Class Coupe, while steering clear of the smaller F-Type. Related Video: