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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Win the most beautiful Jaguar ever made, a restored 1963 E-Type

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. We routinely argue over which car is best here at Autoblog (if you don’t believe me check out some of our comparison tests), and while looks are subjective, when someone like Enzo Ferrari calls a vehicle “the most beautiful car ever made” itÂ’s hard to argue against it. The Series 1 Jaguar E-Type is indeed undeniably gorgeous, as well as iconic, and Omaze is giving away an immaculately restored 1963 example.  Win a 1963 Jaguar XKE and $20,000 - Enter at Omaze This E-Type comes with an upgraded five-speed manual transmission, “its original wire-spoke wheels, luxurious leather interior and signature 3.8-liter inline-six-cylinder engine,” which makes 265 horsepower. That is modest by todayÂ’s standards but certainly not the case nearly 60 years ago. Its gorgeous black exterior and caramel leather interior will be sure to turn heads no matter what street youÂ’re driving down and with the $20,000 in cash included, the total value of this prize is nearly a quarter million dollars. YouÂ’re probably asking yourself, what does it take to win? Well, first of all there is no donation or purchase necessary to enter, though your odds dramatically increase if you do: $10 will get you 100 entries in this giveaway, while $50 will get you 1,000 entries and $100 will get you 2,000 entries.  The donations themselves benefit The PrinceÂ’s Trust, which, according to Omaze, “helps young people develop the confidence and skills they need to realize their ambitions. Founded by The Prince of Wales in 1976, the charity supports youth who are unemployed, struggling at school and at risk of exclusion. Their programming aims to give vulnerable young people the practical and financial support they need to stabilize their lives, helping develop self-esteem and skills for work. This summer The PrinceÂ’s Trust marked helping 1 million young people, and is committed to supporting a further million over the next decade.” If you want this opportunity to own this nearly sixty-year old piece of iconic automotive history, enter here. The deadline to enter is May 27, 2021, at 11:59 p.m. Pacific. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Commerce

Mercedes-Benz EQC vs. Jaguar I-Pace vs. Tesla Model X: How they compare on paper

The Mercedes-Benz EQ line is officially alive and kicking, with the reveal of the EQC electric crossover. It joins a segment that, while still in its infancy, seems ready to take off. Mercedes lists as the EQC's competitors the Jaguar I-Pace, The Audi E-Tron Quattro and the BMW iX3. While we've seen all of these, at least in concept or pre-production form, only one — the Jag — has actually been launched in production form. We've seen a concept and subsequent spy shots of the iX3, and the Audi EV will get its official specs publicized later this month. One electric SUV Mercedes didn't specifically call out was the Tesla Model X. As such, we've decided to compare on paper the Mercedes-Benz EQC 400, the Jaguar I-Pace S and the Tesla Model X 75D: All three are dual-motor EVs, though the Tesla is the longest and tallest. The EQC has the most power, but it and the Model X's 4.9-second 0-60 times fall short of the I-Pace. It also has the lowest top speed and electric driving range. (Mercedes sent us an updated range figure, but it's using the generous and largely outdated NEDC cycle; we're still waiting on an EPA rating.) We'll be interested to see how much the Mercedes weighs. Mercedes hasn't divulged the price of the EQC yet, but we imagine it'll fall pretty near to the $70,000 mark. As for Audi, we'll revisit this comparison after those details are made available on September 17. If you're interested in some other EV comparisons, we have a couple others that we published to compare the I-Pace to premium Teslas, as well as against other less-expensive EVs. If you want to learn more about these EVs, and compare them with other cars, be sure to check out our Car Finder and comparison tools. Related Video: Featured Gallery Mercedes-Benz EQC 400 EV Crossover View 28 Photos Green Jaguar Mercedes-Benz Tesla Crossover SUV Electric Luxury Comparison jaguar i-pace mercedes-benz eqc