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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2018 Jaguar F-Pace S Long-Term Review | Wrapping up our six-month test

It's been six months since our long-term 2018 Jaguar F-Pace S arrived to warm our hands and hearts. Jaguar's most popular model with consumers was equally popular with the Autoblog staff. We drove it 13,000 miles and would continue to rack up more if Jaguar would just let us keep the keys. It was a great follow-up to our fuel-efficient but slightly gutless 2017 Jaguar XE diesel. Our Caesium Blue bomber is loaded with nearly every option. That includes heated seats front and rear, a black package that swaps out chrome for black trim, and a full-size spare (that takes up a lot space). The S model's supercharged 3.0-liter V6 sends 380 horsepower and 332 pound-feet of torque to all four wheels through an eight-speed automatic. All in, our F-Pace S will set you back $74,640. Editor-in-Chief Greg Migliore: I spent a lot of time in the F-Pace this year. It's powerful, sporty, looks sharp (love the lively blue-purple paint) and has a solid interior. The styling resonated with me. I think Jaguar design boss Ian Callum and team nailed the proportions and curves. A crossover was sure to be controversial with Jag loyalists, but it's beautiful, and the reasoning for joining the SUV fray is ironclad. Everybody from Ferrari to Porsche is there. I appreciated the driving dynamics. The steering has decent feedback, the engine sounds good and has energy, and you ride just high enough to feel in command. The Jaguar DNA comes through. I took it to a tailgate, where I was boxed in and had to be the guy in the Jaguar who asks people to move so he can leave early. Cutting through rows of tailgaters in a purple Jag with black wheels isn't exactly subtle. But the car was versatile. I put tons of groceries in the back. My dog enjoyed the second row. It was good in snow. All the things you want in a crossover. The F-Pace was one of the more memorable long-termers we've had at Autoblog. It was fun to drive and stayed in high demand, even after we'd had it for months. It's not perfect. The interior was a little plain, and I don't love the infotainment, but in its first attempt at a crossover — Jaguar nailed it. Senior Editor, Green John Beltz Snyder: While I found it comfortable for long highway drives Up North, this thing is absolutely ferocious in Dynamic Mode with the gear selector set to S. The paddles amp up the fun. It really changed the character of this cat, and I was always surprised by the transformation. I got a lot of looks in the F-Pace.

Jaguar XF Sportbrake teased in Wimbledon promotion

Until this moment, we'd only seen spy photos of the Jaguar XF Sportbrake. Now we get our first official look at the long-roof Jaguar with the above teaser photo. Pleasantly, this isn't an image of the car in shadows, but rather in full light. It happens to be a bird's-eye-view image, so there isn't much we can tell about the car aside from confirming it is indeed a wagon. That's not to say we can't tell anything, though. Close examination of the tail reveals that Jaguar has opted for more conventional, body-colored D-pillars. This is a contrast to the previous XF Sportbrake that featured piano black D-pillar panels that were reminiscent of the ones on the XJ flagship sedan. Another interesting detail is that glass roof. There don't appear to be any seams along it, indicating that this is one massive, fixed panel. Odds are an opening variant is available, but that version probably won't have the same unbroken view of the sky. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We also get one other teaser of the XF Sportbrake via a video in which Ian Callum talks about lines with the head groundskeeper of Wimbledon. Apparently Jaguar is providing cars for this year's tennis tournament, so some kind of marketing tie-in was inevitable. The video is pretty much what you would expect, with Callum saying flowery things about different kinds of lines and the lines on Jaguars. But at the very end, a silhouette of the XF Sportbrake is shown on the Wimbledon center court. It doesn't show much, but it is something. You can check it out for yourself at the end of the video above. In addition to these teasers, Jaguar announced that the car will be available later this year. No regions were announced, but don't hold your breath for the US market. The previous version was never offered here, and now Jaguar has the American-friendly F-Pace crossover to satiate Jaguar buyers needing more cargo space. So we don't see much of a case for bringing it here. That being said, we would certainly be happy if it came to the States. Related Video: