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Geely poaches Jaguar designer Wayne Burgess

The fact is simple: Chinese automaker Geely just poached designer Wayne Burgess from Jaguar. Burgess will oversee a team of 100 designers and staff, in charge of projects encompassing all of Geely's brands, and report to Peter Horbury, Geely's EVP of design. Burgess, who started at Jaguar in 1997, was lately the production studio director for Jaguar Land Rover's Special Vehicle Operations, and the head of Jaguar's production cars. His credits include the F-Type, F-Pace, I-Pace, and current XJ, as well as being an Ian Callum stand-in at events. The implications of this personnel move carry the easy-to-ignore weight of another domino falling in what could be a monumental Chinese long game. Geely owns an eponymous car brand in China, as well the Chinese-Swedish Lynk & Co, Sweden's Volvo, England's Lotus and London Electric Vehicle Company (makers of electric black cabs), Malaysia's Proton, and U.S. flying car startup Terrafugia. Burgess won't need to leave home, because Geely's opening a design center in Coventry, England, to go along with its other centers in Barcelona, Gothenburg, Los Angeles and Shanghai. If you're keeping track, Burgess' flight maintains the quickening pace of talent headed to Chinese automakers that we give scant attention. After Geely bought Volvo in 2010, it moved longtime Volvo designer Peter Horbury, now Burgess' boss, to Shanghai. At the time, the news evoked a chortle. Compare that to last week, when GAC Motor designer David Hilton said, "There are now more auto designers in Shanghai than in any other city in the world, including Detroit and L.A." Hilton, by the way, was Bentley's head of exterior design until September last year. The same month, ex-Rolls Royce pen Giles Taylor, who brought us the Cullinan, jetted to Munich to lead FAW's Hongqi luxury brand. One month before that, ex- Land Rover designer Phil Simmons had taken over at Great Wall brand Haval. One month after that, ex- Mazda and BMW designer Kevin Rice became VP of design at Chery. Ex- Audi man Wolfgang Egger took over at BYD in 2017. Oh yeah, Hilton's comments came in a Wall Street Journal article about this very migration. Mass distribution is nearing the developed world in the Northern Hemisphere, too. Lynk & Co wants to get its papers for Europe this year. Zotye just named its first batch of U.S. dealers in advance of a planned launch here in 2020. Guangzhou Auto was at the same U.S. dealer meetings at Zotye, aiming for a U.S. rollout in early 2020.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.