2004 Jaguar Xj 4dr Sdn Xj8 on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar gives World Car jurors private viewing of J-Pace, next XJ

The brace of accolades bestowed on the Jaguar I-Pace include three awards given by the 86 jurors on the World Car of the Year panel. They anointed the I-Pace World Car of the Year, World Green Car of the Year, and World Car Design of the Year. Jaguar hosted a get-together for its new WCOTY friends, inviting jurors to the carmaker's Coventry design studios to check out future products. The coming all-electric XJ and flagship J-Pace were the stars of the gathering, this being the first time Jaguar's publicly got behind the range-topping crossover. Ex-head designer Ian Callum hinted about the J-Pace in April, but all he would say is, "We're looking at it." With Jaguar confident enough to show the vehicle to very important outsiders, the J-Pace could be on track for its rumored 2021 launch. Jaguar dropped hints of other new cars, too. The carmaker "gave a firm nod to" two new crossovers that will be "considerably less expensive" than current crossovers in the lineup, to be called A-Pace and B-Pace. We've never heard of these, but based on the brand's naming structure, the A-Pace would slot in at entry-level, the B-Pace just above. It's said that one or both of these will be sized to compete in the World Urban Car Awards sometime in the 2020s. That means subcompact dimensions along the lines of this year's World Urban Car winner the Suzuki Jimny, or the top-three finisher Kia Soul. The jurors also got a look at the imminent replacements for the F-Type and XE. The second-generation F-Type is said to wear an evolutionary design; the big changes will take place under the hood. A V8 could remain in the top tier, but one sourced from BMW instead of Jaguar's own supercharged 5.0-liter V8. The current V6 is expected to give way for an Ingenium inline-six developed in-house. And expect one or both of them to come with hybrid assistance, as Jaguar's made a point of saying that all of its offerings will get "electrified options" in the 2020s. What did Jaguar get out of the open-house? Insider information, apparently: "150 senior Jaguar employees" put questions to the WCOTY jurors about how the panel road-tests cars. Perhaps the WCOTY award will become the new Nurburgring for the next decade. As a final flourish to everyone who'd get the news, Jaguar CEO Ralph Speth informed the audience that his charge and Land Rover "are definitely not for sale to Peugeot-Citroen, Fiat-Chrysler, Hyundai-Kia or any other motor manufacturing companies." So there.

2019 Jaguar I-Pace First Drive Review | The future is now

Jaguar's new all-electric I-Pace may be one of the brand's most significant breakthroughs. This is not just because the handsomely muscular all-wheel-drive crossover can travel 240 miles on a single charge to its 90 kWh battery. Or because it will cost a competitive $69,500 before federal and state incentives. Or that it can accelerate from 0-60 in 4.5 seconds — about as quickly as Jaguar's V8 F-Type sports car. It is not even because it may be the first vehicle to feature a small "froot" — "front boot" — which is a hideous British English term for the area known by the equally unappealing American neologism "frunk." The I-Pace ranks high in the Jag insurrective pantheon because it is the first truly competitive all-electric vehicle from a major luxury manufacturer to hit the entirety of the American market since Tesla jump-started (ugh!) the contemporary, fancy, battery-powered vehicle campaign back in 2008. Sure, Mercedes, Porsche, Audi, BMW, and others have promised these vehicles, but as far as we know, they don't exist, and we haven't driven them. The best news about the Big Electric Cat is that it's actually enjoyable on the road. Some of this is because of its intrinsic design benefits. The heavy battery pack, housed in the floor, contributes to a low center of gravity as well as ideal 50/50 front/rear mass balance. Both of these aid not only in the vehicle's road-holding capabilities, but in its style of holding the road. Jaguar has always been adept at splitting the suspension difference between German plank and American couch, and the I-Pace follows this general trend, providing a ride that is connected without feeling overly harsh, even on the optional 22-inch wheels and Pirelli P-Zero tires. (Note to self: Reserve the Instagram handle Donk-E.) But the I-Pace does something interesting. Due to its high seating position, and the low placement of its drivetrain components, it provides the sensation that the mechanical action of forward momentum is within the driver's direct and immediate control, but taking place elsewhere. There is no delay, or vagueness — the inputs are precise and it goes where you want and expect. But it induces the odd feeling that you are riding atop a maglev hovercraft. It's futuristic, uncanny, and fun.