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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

90th Anniversary Edition signals end of Jaguar F-Pace in Europe

Jaguar is gradually paring down its global range of models as it prepares to start from scratch in a bid to move upmarket. After the XE and the F-Type, it's the F-Pace's turn to sign off in many countries. Launched in 2016, the company's first SUV — and one of its all-time best-selling models — will retire from the European market later in 2024 with a limited-edition model called 90th Anniversary Edition. No, the F-Pace isn't turning 90; the name is a reference to nine decades of Jaguar's internal-combustion engines. Based on the R-Dynamic version, the commemorative SUV gets an edition-specific exterior emblem on the hatch and not much else. It features the same blacked-out trim as the R-Dynamic, and Jaguar notes that buyers have several options to choose from including a panoramic roof and tinted windows. Inside, you'll find sport seats for the front passengers, contrast stitching, and aluminum trim. The S, SE and HSE trim levels can be ordered with the 90th Anniversary package, and the SUV is on sale now in several global markets. We won't get it in the United States, however. "We have not announced end of production or the final model year [for the F-Pace on the American market]. [Production of] the F-Pace will continue in our Solihull plant for the foreseeable future," a spokesperson for the British company told Autoblog via email. Now what? We'll need to be patient to find out what's next. Jaguar has announced plans to shift up a notch or two in the industry's pecking order to take on Bentley, among other brands; as it stands, it's positioned on about the same level as BMW and Mercedes-Benz. This bold move will be accompanied by a shift toward an electric-only range of models. Earlier rumors have detailed three models: a sporty sedan aimed at the Porsche Taycan, a more luxury-focused sedan about as long as the now-retired Bentley Mulsanne, and a big SUV aimed at the Bentayga. If everything goes according to plan, the first of these three models will land in 2025 on a new, purpose-designed architecture. Until then, with the F-Pace nearly out of the picture the global Jaguar range will consist of the electric I-Pace, the E-Pace crossover and the XF sedan. Related video: Featured Gallery 2024 Jaguar F-Pace 90th Anniversary Edition, official images Jaguar SUV Luxury

2020 Jaguar XE updated inside and out, diesel engine dropped

For the 2020 Jaguar XE sports sedan, less is more, at least in terms of powertrain offerings and trim levels. But the new, slimmer lineup adopts additional tech features, and the model also sees design tweaks inside and out. The diesel engine and the 3.0-liter V6 have been axed. The 247-horsepower 2.0-liter turbocharged Ingenium inline-four is the base engine. It's mated to an eight-speed automatic transmission and can be had with rear-wheel drive or all-wheel drive. This base engine's new model designation is P250, versus 25t previously. The step-up engine is the 296-hp version of the Ingenium 2.0-liter. Cars so equipped wear a new P300 badge, in place of the previous 30t. All-wheel drive is now standard with the 296-hp engine, and Jaguar claims a zero-to-60-mph time of 5.4 seconds for this powertrain. The exterior design tweaks include new bumpers front and rear, a reshaped rear valence, as well as new LED headlights and taillights. A wider grille with lattice mesh is supposed to draw the XE closer visually to the I-Pace EV. The previous thicket of trim levels — Premium, Prestige, R-Sport, S, Portfolio, and Landmark — have been pruned to just two: S and R-Dynamic S. Newly available is Jaguar Land Rover's InControl Touch Pro Duo infotainment system, which uses a second screen for climate control, flanked by two large knobs that can operate different functions (temperature, fan speed, and seat heating/cooling). The new rearview camera mirror eliminates blind spots, and wireless device charging has been added to the center console. Jaguar also has ditched the rotary shifter in favor of pistol-type shifter found in the F-Type and elsewhere, while surrounding it with a variety of controls, including a flipper switch to toggle among the car's different drive modes. A beefier steering wheel includes capacitive-touch switches. Newly designed seats, with standard leather, are claimed to be more comfortable, while redesigned door panels incorporate wider, softer armrests as well as increased storage capability. Base pricing climbs from $37,990 for the old rear-wheel-drive 20t to $40,895 (including destination) for the new P250. The AWD P250 is $42,894, while the P300 is $47,290. The 2020 Jaguar XE is on sale now. Related Video: