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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

2021 Jaguar XF P300 Road Test | Still in the game, but now in another league

The Jaguar XF is never the four-door you think of first when it comes to picking a luxury sedan. After all, you’re much more likely to see a BMW 5 Series, Mercedes-Benz E-Class or Audi A6 roaming the streets than you are to see JagÂ’s midsize sedan. The numbers back this up, too, as Jaguar sold a middling 748 XFs in the U.S. in 2020. Does that mean this drive in the refreshed 2021 Jaguar XF could be one of our last? Perhaps, and as we pointed out in our first drive of this XF, getting rid of the model would mean the end of the Jaguar sedan. The XE and, most regrettably, the XJ have already met their maker. What a sad day that would be. But that day hasnÂ’t come yet, which means itÂ’s time to take this entry seriously. The specific version that was sent to review is the top-of-the-line Jaguar XF P300 R-Dynamic SE model that starts at $51,145. Even this one is cheaper than what has traditionally been considered its main competitors: the base BMW 530i or Mercedes-Benz E 350. Instead, the Jaguar XF lineup is priced to be in what is clearly a lower sedan segment with the Lexus ES, Acura TLX, Cadillac CT5 and cheaper Genesis G80s. The XF stands a chance on this playing field; on the previous one that flies the German flag? Not so much.  Walking up to the car is enough to deliver our first demerit. It comes in an area that was traditionally JaguarÂ’s strong suit: distinctive design. The XFÂ’s general look hasnÂ’t changed much since the 2016 model year when this generation was introduced, and the mid-cycle refresh didnÂ’t do enough to help. ItÂ’s not a bad-looking car, but JaguarÂ’s taken no chances, and itÂ’s getting boring. That wasn't the case with the original XF, which stood out boldly inside and out. Today's XF doesn't. We'd much rather stare at the slinky new TLX or stately G80. And while the sleek LED tails are a nice new touch, the elimination of its elegant dual exhaust for a hidden exhaust tucked up under the bumper is a step backwards — especially for the uprated and more powerful P300 R-Dynamic trim. 2021 Jaguar XF P300 R-Dynamic View 18 Photos At least output from the 2.0-liter turbocharged inline-four — the supercharged V6 option is dead, much to our dismay — is more than acceptable for this class, sitting at 296 horsepower and 295 pound-feet of torque. Acceleration is largely emotionless with a small bit of response lag after stepping into the throttle — it does hit 60 mph in 5.8 seconds.

Jaguar spotted testing hardcore F-Type SVR

Jaguar keeps churning out more and more potent versions of the F-Type. And if these latest spy shots are anything to go by, it's got an even more powerful version in the works. Spotted undergoing testing near the Nurburgring is what appears to be a more hardcore variant of Coventry's shapely sports car. Beneath the usual swirly camouflage we can make out a reshaped front end with a deeper splitter and bigger air vents, along with a giant rear wing affixed to the tail atop an enlarged diffuser and quad exhaust tips. The wheels look like they're mounted to a lowered suspension and pack bigger carbon-ceramic brakes as well. Following the Range Rover Sport SVR, Jaguar is likely to label the new F-Type performance flagship as an SVR as well. Jaguar spokesman Richard Agnew confirmed to Autoblog that the R-S badge that previously adorned the most potent Jags is being phased out. That leaves the SVR badge as the most likely to appear on the back of this beast once it reaches production, although that much has yet to be confirmed: "As we stated when Jaguar Land Rover Special Operations was formed," says Agnew, "it is our intention to create a high-performance Jaguar SVR and we are currently evaluating what product to launch first." Nameplates aside, we're more interested in what this amped-up F-Type is packing underneath. We'll likely be looking at an even further enhanced version of the company's signature 5.0-liter supercharged V8 pumping out a good 600 horsepower, which would eclipse both the 550 hp in the F-Type R and the 575 in the Project 7 speedster – potentially driving all four wheels. We'll just have to sit tight to find out, but in the meantime you can scope out the spy shots in the gallery above for a closer look at what Jaguar's Special Vehicle Operations division has got in the cooker. Related Video: