1998 Jaguar Xj8 Base Sedan 4-door 4.0l on 2040-cars

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Jaguar I-Pace eTrohpy battery-electric racecar

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage Jaguar's first battery-electric vehicle is the I-Pace eTrophy. The luxury automaker debuted the I-Pace at the 2017 Frankfurt Motor Show. Jaguar plans to electrify all new models by 2020. Green Jaguar Autoblog Minute Videos Original Video

Jaguar's electric speedboat smashes decade-old record

We knew Jaguars prowl on dry land, but apparently they dabble with water, too. Jaguar teamed up with powerboat racing specialist Vector and Williams Advanced Engineering to beat the existing British and world records for fastest battery-powered boat with some expertise from Jaguar's Formula E team. The team had to top 76.8 mph, a record set in 2008 by Helen Loney in her Firefly electric hydroplane with Agni motors. The attempt was made in the same location, Coniston Water in the English Lake District, where speedboat record runs have been made since the days of Sir Malcolm Campbell as early as the 1930s, and son Sir Donald Campbell into the 1950s and 1960s – including the fateful record attempt that cost the younger Campbell his life in 1967. The company's documented the attempt in the video shown above. It reveals that the 2008 record wasn't easy to beat. At first, pilot and Jaguar Vector co-founder Peter Dredge managed to get the boat to 76.6 mph – annoyingly close to, and just under, the record. But a later run rewarded the team's efforts, with a clear improvement of nearly 12 mph, making the new record 88.61 miles per hour. This achievement is also impressive considering that Jaguar and Vector only announced their partnership in October 2017, so progress has been swift. The tech in the boat is reportedly derived from Formula E technology, though Jaguar Vector and Williams Advanced Engineering have not disclosed the boat's exact specifications nor what parts are based on Jaguar Formula E car parts. Related Video: Green Jaguar Electric Racing Vehicles Videos williams advanced engineering

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.