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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Jaguar E-Type Zero electrics will enter production

In case you thought the electric, future-proofed Jaguar E-Type Zero concept was merely a flight of fancy, Jaguar is about to prove it's far from that. The E-Type Zero is about to make production, at Jaguar's Classic division in Coventry, England. One of the core ideas with the electrified E-Type is that the new electric powertrain, picked from the I-Pace, takes up roughly the same space as the original XK straight-six engine and gearbox. Not only does this enable building new electric versions from reproduction shells, but it also allows for electric conversions of vintage E-Types, while weight distribution and handling remain close to the way the cars were originally designed — albeit with more power and torque. And the battery pack still wears XK badging to make it feel more at home in the E-Type. The automaker expects a driving range of over 170 miles. The E-Type Zero was originally unveiled a little less than a year ago, and at that point Jaguar remarked it was just a concept. Now things have progressed far enough for Jaguar to announce small-scale production at the same Coventry facility where Jaguar also builds as-new E-Type Reborn versions. In case a prospective client wants to electrify their old E-Type, that is also possible. And, as Jaguar says, the conversion is fully reversible, in case owners would want to revert back to that sweet straight-six sound. "We've been overwhelmed by the positive reaction to the Jaguar E-type Zero concept," said Jaguar Land Rover Classic Director Tim Hannig. "Future-proofing the enjoyment of classic car ownership is a major stepping stone for Jaguar Classic." The first production E-Type Zeros will reach customer hands in the summer of 2020, according to Jaguar. The newest concept version will be shown at California's Monterey Car Week. Related Video:

Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.