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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2014 Jaguar XFR-S Sportbrake is one hot hauler

Oh look, another super-hot wagon that won't be making its way to the US. Awesome.
Actually, in all honesty, it really is awesome. Meet the Jaguar XFR-S Sportbrake, a red-hot (or blue-hot?) version of the rakish XF wagon that originally bowed at the Geneva Motor Show back in 2012. The formula here is pretty much plug-and-play: take the 5.0-liter supercharged V8 from the XFR-S and shove it in the wagon body, and add all of the necessary visual flair fitting of a properly powerful Jag. The end result is an estate that packs 542 horsepower, 502 pound-feet of torque, and the ability to sprint to 60 miles per hour in a scant 4.6 seconds. Meow.
This Jaguar joins a growing segment of ultra-hot wagons in Europe, rounded out by offerings like the Audi RS6 Avant and the Mercedes-Benz E63 AMG longroof - the latter of which you can actually buy in North America. Sounds like the sort of comparison test we'd love to facilitate. Guess we'll have to leave that to our friends at Autocar, though.

2018 Jaguar F-Pace long-term test introduction

We just spent six months driving around Jaguar's XE in diesel trim, a fun, frugal sports sedan that impressed all of us. But we know that diesel sedans are a pretty slim part of the market, so we decided to check out the other side of Jaguar's coin. For the next six months, we'll be driving a 2018 Jaguar F-Pace. In today's SUV and crossover obsessed world, the F-Pace is already the brand's best seller, and if history and the Porsche Cayenne is any indication, it'll hopefully help finance the sort of lust-worthy but low-volume cars we all love so much. In the meantime, we'll be finding out what all those new Jag owners are getting themselves into. What we got Our particular F-Pace is very close to fully loaded. Outside, it's coated in deep, vibrant Caesium Blue, a hue that was originally intended only for the F-Pace First Edition but popular demand made it more widely available. It's accented with the "Black Package," a $360 option, which swaps out shiny chrome trim on the grille, window surround and fender vents for gloss black pieces. We also added gloss black 20-inch wheels to match, a $1,020 option. For $410, we added a fifth one of those wheels in the trunk, too, since we opted for a full-size spare. Our F-Pace's sporty appearance is complemented by an athletic engine. The F-Pace S (starting price $60,770) comes with the most powerful engine currently available, a 3.0-liter supercharged V6 good for 380 horsepower and 332 pound-feet of torque. Like all F-Pace models, all-wheel drive and an 8-speed automatic transmission are standard. Also, because this is the S model, our F-Pace has the ability to store a custom configuration for the steering and suspension. Most of the options on our F-Pace are convenience items such as the $1,840 "Comfort and Convenience Package" that adds heated and cooled front seats, heated and power-reclining rear seats, remote levers for folding those seats, and a powered, hands-free-opening hatch. The $2,350 "Luxury Interior Package" adds configurable ambient lighting, four-zone climate control, a lockable and cooled glovebox, an air quality sensor, a pair of 12V power sockets in the rear, illuminated door sill plates, a suedecloth headliner and fancier floor mats. The "Driver Assistance Package" and "Technology Package" each cost $3,250 and provided us with Jaguar's top-of-the-line Touch Pro infotainment system, Wi-Fi, a Meridian sound system, navigation, parking sensors, 360-degree cameras, and adaptive cruise control.