1988 Jaguar Xj6 Vanden Plas 4d Sedan on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar XFR-S pitted against Mercedes E63 AMG

It was Steve Sutcliffe at Autocar who got the tough job of comparing the Mercedes-Benz E63 AMG to the limited edition Jaguar XFR-S on the track and sheep-strewn British B-roads. In UK spec both Mephistophelean sedans wrangle the same 542 horsepower, but step out of the corral and things look to weigh heavily in the Mercedes' favor: it has more torque, it's lighter, it's quicker from 0-to-60 and it's less expensive.
But that's on paper. Sutcliffe was given the job to see what effect all those letters and numbers had on the real-world driving experience. One of them is "an absolute hoot at the track" with great steering and weight management, one is "magnificent." To find out which is which, watch the video below.

Jaguar details new Ingenium four-cylinder engines [w/video]

When Jaguar lifted the veil on its new XE sports sedan earlier this month, it only revealed details on one engine - that being the 3.0-liter supercharged V6 in the flagship XE S. But we already knew that the British automaker's new entry-level model will offer many other powertrain options, and now it has revealed a little more.
Jaguar has been developing a new family of 2.0-liter four-cylinder engines it calls Ingenium, which will be offered in a wide array of configurations and specifications. In advance of its debut at the upcoming Paris Motor Show, the Leaping Cat marque has announced the specifications of the two diesel versions. The first will offer 161 horsepower and 280 pound-feet of torque and some of the best environmental credentials on the market. There will also be a more potent version with 177 hp and 317 lb-ft, which Jaguar says is "one of the highest torque outputs in the class." Either way, both versions feature variable exhaust valve timing, cooled low-pressure exhaust gas recirculation and selective catalytic reduction technologies to help meet the stringent Euro 6 standards.
That's all well and fine, but considering that Jaguar doesn't offer diesels in North America, the chances of these oil-burners making their way Stateside seem slim. But if you watch the video below, you'll also find basic specs on their gasoline counterparts as well. Like the diesels, they're turbocharged and displace 2.0 liters, but in petrol form, they offer 197 hp and 206 lb-ft of torque, or 236 hp and 250 lb-ft.