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New Jaguar F-Type to launch — maybe literally — with Hot Wheels' help

An updated and redesigned Jaguar F-Type is going to be revealed Dec. 2, which is less than a week away at this point. The info comes to us via a tweet from Jaguar, teasing out the reveal with a video. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Update: For a split second, the new F-Type appears to be flashed up onto the screen. We screenshot the video and pasted the photo down below. The side profile is similar to the previous F-Type, which comes as no surprise to us after seeing the spy shots. We can see the red LED taillight and a hint of the headlight design from the photo, too. The most intriguing part of this tweet is at the end, where Jaguar says it’s going to reveal the F-Type in partnership with Hot Wheels. Jaguar and Hot Wheels are not the most obvious of pairings at first, but both have a penchant for theatrics and stunts. Jaguar launched the tiny E-Pace with a barrel roll, completing a 270-degree corkscrew jump and launching it through 50 feet of open air. Nobody was expecting that. WeÂ’re not sure what to expect from the F-Type launch event, but the teaser video shows a Hot Wheels track with a loop. Will Jaguar try and top themselves? WeÂ’re not sure, but itÂ’s worth a watch on Dec. 2 to find out. As for what the actual car will be like, weÂ’ve seen several sets of spy shots (above). The most recent set places the Jaguar on the Nurburgring for track testing. Jaguar hasnÂ’t messed with the F-TypeÂ’s design much since it launched earlier this decade, but thatÂ’s no complaint. Even today, the F-Type is one of the best looking sports cars on sale. And even though Ian Callum isnÂ’t around anymore, weÂ’re sure he had a hand in this redesign. Expect a new interior, updated powertrains and more performance from the F-Type in its updated form next week. 

Tata to shed 1,100 Jaguar Land Rover jobs after coronavirus hits earnings

BENGALURU — India's Tata Motors Ltd expects to shed about 1,100 temporary jobs at Jaguar Land Rover after it raised the cost-cutting target at its luxury unit by 1 billion pounds ($1.26 billion) to ride out the disruptions caused by the coronavirus outbreak. Tata Motors expects to save 5 billion pounds in costs by March 2021 at its Jaguar Land Rover (JLR) unit, the Indian automaker's Chief Financial Officer PB Balaji said on Monday, adding 3.5 billion pounds of the savings had already been achieved. It will also reduce capital expenditure at JLR to 2.5 billion pounds for the current fiscal year, from the more than 3 billion pounds it has spent annually in previous years. "Conserving cash and prioritizing capital expenditure, and targeting investment spending to the right areas is our focus," Balaji told reporters, after the company posted a fourth quarter loss. We anticipate that up to 1,100 agency employees will be affected, a JLR spokeswoman said in a separate statement. Tata Motors is reviewing all its businesses and would consider exiting those that do not add strategic value, as part of a broader effort to save 60 billion rupees ($789 million) in its domestic business in the fiscal year to 2021. The automaker on Monday posted a consolidated fourth quarter net loss of 98.94 billion rupees, as coronavirus lockdowns across its markets ravaged sales, including at JLR. Total revenue from operations fell 27.7% to 624.93 billion rupees in the quarter, which ended March 31. JLR, which contributes the bulk of Tata Motors' revenues, reported a pre-tax loss of 501 million pounds for the period after it took a hit of 800 million pounds because of the novel coronavirus, Balaji said. He said there were signs sales were recovering in China, one of JLR's biggest markets, as well as in the United States and in Europe, with strong orders for Land Rover's sport-utility vehicle Defender and Range Rover's Evoque. JLR's boss Ralf Speth, who has led the company since 2010, will step down from his role at the end of his contract term in September. ($1 = 76.0446 Indian rupees) ($1 = 0.7954 pounds) (Reporting by Chandini Monnappa in Bengaluru and Aditi Shah in New Delhi; Editing by Shounak Dasgupta and Sriraj Kalluvila)

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.