1982 Jaguar Xj6 Vanden Plas --exceptional Speciman-- Beautiful on 2040-cars

Auto blog

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Next-gen electric Jaguar XJ could pack as much as 800 horsepower

A report in Car magazine puts more meat on rumors about the next-generation Jaguar XJ. As has long been expected, the flagship English sedan is still predicted to move to an all-electric platform. The report says the XJ could be the first to move to Jaguar Land Rover's new Modular Longitudinal Architecture (MLA) suitable for ICE, hybrid and battery-electric vehicles. That's the same platform that's supposed to be used for the XJ's twin, a more car-like Land Rover nicknamed the Road Rover by outsiders. The XJ could inherit I-Pace powertrain internals, with a couple of twists. The I-Pace hides a 90-kWh battery sending juice to two electric motors, one on each axle. Total system output comes to 394 horsepower and 512 pound-feet of torque. According to Car, the XJ could upgrade battery capacity to 100 kWh, and use it to power four electric motors placed at the wheels. Each of those motors could be rated up to 200 horsepower. This reads like pie-in-the-sky concept spec, but if Jaguar were to do such a thing, the XJ would immediately claim the power trophy among its luxury electric competition. Arguably the bigger question is when are we going to see it? Various corners have predicted a launch in 2019 for at least three years, and most recently just a year ago. Unless spy photographers have decided to ignore Coventry, we haven't seen a single mule or camo'd prototype, making the sedan seem no closer now than in 2016. What's more, Car's use of conditionals makes it sound like Jaguar hasn't nailed down the final specs. We know — or think we know — the XJ exterior will stick with the five-door liftback style. We get the feeling all else, as with so many things at JLR these days, is TBD. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jay Leno drives the Jaguar F-Type Project 7

Even for Jay Leno, Monterey Car Week is a special experience. After all, his collection is absolutely massive, but vehicles show up for this exclusive event on the California peninsula that even Jay doesn't know about. He's giving us a just a tiny taste of this year's event in the latest episode of Jay Leno's Garage. The majority of this clip is dedicated to an in-depth look at the Jaguar F-Type Project 7, and Jay gets the details direct from designer Ian Callum. The two of them are old friends after doing the 2014 Mille Miglia together in a Jaguar XK120. After getting a mountain of info about the inspiration behind this special F-Type, they go for a ride on some beautiful California roads to listen to the wonderful, crackling exhaust. Following the drive, Jay finds a racecar from the teens that he is completely unfamiliar with. Thankfully, the mechanic is nearby to shed some light on this rarity. We hope there're more videos to come about Leno's visit to Monterey Car Week, but hopefully his team can fix some of the sound issues in this clip.