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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.