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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

UK car output falls 14% in March, may get worse with no-deal Brexit

LONDON — British car output fell for the 10th month in a row in March, hit by a slowdown in key foreign markets, and the sector stands to suffer a lot more if the country leaves the European Union without a deal, an industry body said on Tuesday. Output tumbled by an annual 14.4 percent to 126,195 cars in March, the Society of Motor Manufacturers and Traders said. Exports, which account for nearly four out of every five cars made in Britain, were down by 13.4 percent. The SMMT said analysis it had commissioned predicted output would fall this year to 1.36 million units from 1.52 million in 2018, assuming London can secure a transition deal with the EU. If Britain has to rely instead on World Trade Organization rules for its trade with the bloc, which include import tariffs, output is forecast to fall by around 30 percent to 1.07 million units in 2021, returning to mid-1980s levels, the SMMT said. The forecasts were produced for SMMT by AutoAnalysis, a consultancy. Prime Minister Theresa May has secured a delay to the Brexit deadline until Oct. 31, giving her more time to try to break an impasse in parliament over the terms of Britain's departure from the EU. Foreign minister Jeremy Hunt traveled to Japan earlier this month to try to persuade the Japanese government and Toyota, which has a big presence in Britain, that London was determined to avoid a no-deal Brexit. "Just a few years ago, industry was on track to produce 2 million cars by 2020 — a target now impossible with Britain's reputation as stable and attractive business environment undermined," SMMT chief executive Mike Hawes said. "All parties must find a compromise urgently so we can set about repairing the damage and diverting energy and investment to the technological challenges that will define the future of the global industry." (Reporting by William Schomberg, editing by David Milliken)

Jaguar Vision Gran Turismo SV ups the performance of the virtual sports car

Last year, Jaguar created its very first concept car made specifically for the Gran Turismo video game series, and this year it's following it up with an even faster racing variant. It's called the Jaguar Vision Gran Turismo SV, and it has some pretty wild specifications. This virtual racing machine no longer uses three motors, but four, with the extra motor being fitted to the front and allowing torque vectoring at all four wheels. Output has increased substantially to 1,877 horsepower and 2,478 pound-feet of torque. The regular Jaguar Vision Gran Turismo "only" made 1,005 horsepower and 885 pound-feet of torque. Jaguar claims a 0-60 mph time for the SV of 1.65 seconds and a top speed of 255 mph. That top speed might be higher if it weren't for the various aerodynamic aids adding downforce. It has a huge splitter, diffuser and long adaptive rear wing. The car can create up to 1,000 pounds of downforce at 200 mph. One other wild performance feature is the cooling system for the lithium-ion battery pack. It has a coolant circuit with liquid nitrogen that ensures the battery doesn't overheat when discharging the massive amount of electricity to run the powerful motors. Though Jaguar will likely never actually produce a functional version of this car in real life, the company did at least create a full-size model of it. It should be impressive in person given its extraordinarily low, wide and long shape. We're hoping it shows up at car shows when the pandemic subsides. The virtual car is due to be available in 2021. Jaguar didn't specifically say which version of Gran Turismo is will be featured in. The regular car can be driven in "Gran Turismo Sport." The racing version could be added to "Gran Turismo Sport," but the launch date of 2021 has us wondering if it will instead show up in "Gran Turismo 7" for PlayStation 5. Related Video: