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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar F-Type Coupe is here, will debut on stage in LA

When Jaguar previewed its new sportscar two years ago with the C-X16 concept, it showed a coupe form. But when the car hit production as the F-Type, it rolled out in roadster form only. Not that we're complaining, but we all knew it wouldn't be long before Coventry revealed the production coupe, and that's just what it's doing at this month's LA Auto Show.
Jaguar hasn't given us much to go on yet - just a single shot of the vehicle from above and nothing in the way of technical details - but we all know the drill. The F-Type Coupe will essentially be the same as the existing roadster, only with a fixed roof - with a large glass panel, mind you, to let plenty of light in and keep the cabin from feeling markedly more claustrophobic than the open-top version.
That ought to make it a little lighter (though not much) and a little stiffer, but otherwise we can expect more or less the same specs as the convertible. We'll have to wait until the evening of November 19 to know for sure, though, so watch this space for more.

Hot Rod Garage series premieres with 700-hp big-block Jaguar XJ

Roadkill hosts Mike Finnegan and David Freiburger have broken up - kinda - to spin off a new show, Hot Rod Garage, that mostly gives up the driveway and parking lot wrench work for the confines of a garage. We say kinda because while Finnegan is the primary host for Hot Rod Garage, Freiburger plays guest host and the new show starts off by wrenching on the Roadkill Draguar project car.
What's the Draguar? It's a 1974 Jaguar XJ12 that's about to be force-fed a 383-cubic-inch Chevrolet long-block engine with tidbits like Holley carbs, a Weiand 6-71 roots blower and a "custom WillBlow transmission," all good for about 700 horsepower. After that Finnegan gets into swapping parts on his wife's El Camino and some TIG welding lessons.
You can check out the first episode below. And in case you're worried, no, Roadkill isn't going away.