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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar gives World Car jurors private viewing of J-Pace, next XJ

The brace of accolades bestowed on the Jaguar I-Pace include three awards given by the 86 jurors on the World Car of the Year panel. They anointed the I-Pace World Car of the Year, World Green Car of the Year, and World Car Design of the Year. Jaguar hosted a get-together for its new WCOTY friends, inviting jurors to the carmaker's Coventry design studios to check out future products. The coming all-electric XJ and flagship J-Pace were the stars of the gathering, this being the first time Jaguar's publicly got behind the range-topping crossover. Ex-head designer Ian Callum hinted about the J-Pace in April, but all he would say is, "We're looking at it." With Jaguar confident enough to show the vehicle to very important outsiders, the J-Pace could be on track for its rumored 2021 launch. Jaguar dropped hints of other new cars, too. The carmaker "gave a firm nod to" two new crossovers that will be "considerably less expensive" than current crossovers in the lineup, to be called A-Pace and B-Pace. We've never heard of these, but based on the brand's naming structure, the A-Pace would slot in at entry-level, the B-Pace just above. It's said that one or both of these will be sized to compete in the World Urban Car Awards sometime in the 2020s. That means subcompact dimensions along the lines of this year's World Urban Car winner the Suzuki Jimny, or the top-three finisher Kia Soul. The jurors also got a look at the imminent replacements for the F-Type and XE. The second-generation F-Type is said to wear an evolutionary design; the big changes will take place under the hood. A V8 could remain in the top tier, but one sourced from BMW instead of Jaguar's own supercharged 5.0-liter V8. The current V6 is expected to give way for an Ingenium inline-six developed in-house. And expect one or both of them to come with hybrid assistance, as Jaguar's made a point of saying that all of its offerings will get "electrified options" in the 2020s. What did Jaguar get out of the open-house? Insider information, apparently: "150 senior Jaguar employees" put questions to the WCOTY jurors about how the panel road-tests cars. Perhaps the WCOTY award will become the new Nurburgring for the next decade. As a final flourish to everyone who'd get the news, Jaguar CEO Ralph Speth informed the audience that his charge and Land Rover "are definitely not for sale to Peugeot-Citroen, Fiat-Chrysler, Hyundai-Kia or any other motor manufacturing companies." So there.

Jaguar Land Rover to upgrade Castle Bromwich plant to build EVs

LONDON — Jaguar Land Rover is making a multi-million pound investment to build electric vehicles in Britain, in a major boost for the UK government and a sector hit by the slump in diesel sales and Brexit uncertainty. Britain's biggest car company, which built 30 percent of the UK's 1.5 million cars last year, will make a range of electrified vehicles at its Castle Bromwich plant in central England, beginning with its luxury saloon, the XJ. "The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK," Chief Executive Ralf Speth said on Friday. The announcement gives a boost to Britain's automotive sector hit this year by Honda and Ford's plans to close factories. Jaguar Land Rover (JLR) has highlighted the dangers of a no-deal Brexit and the need to maintain frictionless trade with the European Union, echoing warnings from the industry that just-in-time production could be hit by customs delays and additional bureaucracy. But it has signed a deal with workers at the Castle Bromwich factory to go from a five-day to a four-day working week with the same amount of hours which should allow the plant to operate more efficiently. Three of JLR's four European car plants are in Britain, giving it limited capacity elsewhere on the continent. The other, in Slovakia, only opened last year and is still being ramped up with other models allocated there. "We are making this investment because the ongoing Brexit uncertainty has left us with no choice, we had to act, for our employees and our business," JLR said. "We are committed to the UK as our home and will fight to stay here but we need the right deal." Both candidates to replace Prime Minister Theresa May, Boris Johnson and Jeremy Hunt, have both said they are prepared to take Britain out of the EU on Oct. 31 without a deal, although it is not their preferred option. Brexiteers have argued that the EUÂ’s biggest economy Germany, which exports hundreds of thousands of cars to Britain ever year, would do its utmost to protect that trade Friday's announcement comes after a turbulent few months for Jaguar which announced around 4,500 job cuts earlier in January and posted a 3.66 billion pound ($4.5 billion) loss in 2018/19.