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2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.

Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Jaguar F-Pace R-Dynamic is back in Black Pack

When Jaguar rationalized the F-Pace lineup for 2021, streamlining 12 variants into just five, old names and packages got left in last year. The previous R-Sport model is history, as are last year's special edition visual packs: Chequered Flag and 300 Sport. The F-Pace R-Dynamic is the new breed of mid-grade sporty in the 2022 lineup, coming in below the SVR, and Jaguar's just unveiled a Black Pack for it in the UK. A familiar name in the Coventry history books, the Black Pack does now what it's always done — dress up the exterior in gloss black. That means the grille and grille surround, fender vents, side window trim, door mirror caps, rear valance below the bumper, and rear badges come in the same color as deep space. Only shinier. The rolling stock is tailored to match, a set of 20-inch gloss black rims hiding red brake calipers. Flourishes inside the cabin include Satin Charcoal Ash veneers, bright metal pedals, privacy glass, and a fixed panoramic glass roof. The entire range sees a few tweaks in the cabin besides. Upgraded Premium Cabin Lighting adds 20 more colors, making 30 in total. For owners sensitive enough to day-old oxygen in their $70,000 crossovers, the Air Purge function can be set to clear the interior of stale air before occupants arrive by setting a timer in the infotainment system or on the Jaguar Remote App. A CO2 sensor keeps the ambience effervescent while on the go, unobtrusively adding fresh air when carbon dioxide exceeds the recommended daily allowance. The fastidious will also be able to monitor particulate levels inside and outside the vehicle in a display on the touchscreen. And coming over-the-air updates for the Pivo Pro infotainment system will enable wireless Android Auto and Apple CarPlay.  Outside, there's a new color called Ostuni White (pictured), as well as self-sealing tires that can be had on 19-, 20-, and 21-inch wheels when shod in all-season rubber. Finally, adaptive cruise control received steering assist to keep the F-Pace centered in its lane. These updates haven't made it to the U.S. yet, but we expect them to arrive on the boat with the 2022 models for our market.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.