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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Playmate of the Year Raquel Pomplun gets a Jaguar F-Type

The Jaguar F-Type is slinking its way into vastly divergent corners of the celebrity world. Lana del Rey is its songstress, Englishman-playing-American-terrorist Damien Lewis lead its cinematic debut in Desire, San Francisco quarterback Colin Kaepernick gets the athletic endorsement, and now it's just been driven behind the "Adults Only" doors at the Playboy Mansion: Raquel Pomplun was gifted a year's use of an F-Type for being named 2013 Playmate of the Year.
There's a video below of Pomplun and her F-Type getting 'camera ready,' and a press release below that in case you want to, you know, "read the article."

2020 Jaguar XE updated inside and out, diesel engine dropped

For the 2020 Jaguar XE sports sedan, less is more, at least in terms of powertrain offerings and trim levels. But the new, slimmer lineup adopts additional tech features, and the model also sees design tweaks inside and out. The diesel engine and the 3.0-liter V6 have been axed. The 247-horsepower 2.0-liter turbocharged Ingenium inline-four is the base engine. It's mated to an eight-speed automatic transmission and can be had with rear-wheel drive or all-wheel drive. This base engine's new model designation is P250, versus 25t previously. The step-up engine is the 296-hp version of the Ingenium 2.0-liter. Cars so equipped wear a new P300 badge, in place of the previous 30t. All-wheel drive is now standard with the 296-hp engine, and Jaguar claims a zero-to-60-mph time of 5.4 seconds for this powertrain. The exterior design tweaks include new bumpers front and rear, a reshaped rear valence, as well as new LED headlights and taillights. A wider grille with lattice mesh is supposed to draw the XE closer visually to the I-Pace EV. The previous thicket of trim levels — Premium, Prestige, R-Sport, S, Portfolio, and Landmark — have been pruned to just two: S and R-Dynamic S. Newly available is Jaguar Land Rover's InControl Touch Pro Duo infotainment system, which uses a second screen for climate control, flanked by two large knobs that can operate different functions (temperature, fan speed, and seat heating/cooling). The new rearview camera mirror eliminates blind spots, and wireless device charging has been added to the center console. Jaguar also has ditched the rotary shifter in favor of pistol-type shifter found in the F-Type and elsewhere, while surrounding it with a variety of controls, including a flipper switch to toggle among the car's different drive modes. A beefier steering wheel includes capacitive-touch switches. Newly designed seats, with standard leather, are claimed to be more comfortable, while redesigned door panels incorporate wider, softer armrests as well as increased storage capability. Base pricing climbs from $37,990 for the old rear-wheel-drive 20t to $40,895 (including destination) for the new P250. The AWD P250 is $42,894, while the P300 is $47,290. The 2020 Jaguar XE is on sale now. Related Video: