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Jaguar's F-Sleigh replaces reindeer with jet power

'Tis the season for automakers to demonstrate how they would design Santa's famous (if fictitious) sleigh. The F-Sleigh concept is based on the F-Type convertible, but this one has skids instead of wheels, a pair of jet engines in place of the supercharged V8, the requisite red nose (embossed with the Growler emblem), and of course plenty of room for gifts. This is the second time we've seen a modern Jaguar design incorporating small turbines, and takes the idea of a 550-horse open sleigh to new heights. Jaguar rendered the design in an ice sculpture and is displaying it this holiday season at the London Edition hotel in the British capital. Joining the F-Sleigh on display are some of the more tempting items from the latest Jaguar and Land Rover merchandise collections, including a 1:8 scale model of a 1957 XKSS and a Defender pedal car. But it's the centerpiece that caught our attention, looking at least as cool as some of the designs we've seen from the likes of Ford, Honda, Lexus, Bentley, or even Jaguar Land Rover's previous concepts. Now if you'll excuse us, we have to rush down to the fireplace to replace the milk and cookies with a tanker full of jet fuel. Related Video: JAGUAR UNVEILS EXCLUSIVE CHRISTMAS 'F-SLEIGH' DESIGN TO CELEBRATE THE LAUNCH OF JAGUAR AND LAND ROVER 2016 MERCHANDISE COLLECTIONS - Jaguar unveils special Christmas-themed design study codenamed F-SLEIGH - Jaguar and Land Rover host exclusive launch of new 2016 branded collection in central London - Items from the new collections available to buy at Jaguar and Land Rover retailers and online stores: https://shop.jaguar.co.uk/ / https://shop.landrover.co.uk/ (The London Edition, London W1 - 14 December 2015): Jaguar and Land Rover showcased their latest collection of branded goods alongside licensed partners in central London today, to mark the launch of the brands' 2016 collections. A special ice-sculpture of a Christmas-inspired Jaguar design was exclusively revealed at the London Edition hotel to celebrate the merchandise and luxury goods launch. Codenamed 'F-SLEIGH', the Jaguar Christmas sleigh takes inspiration from the Jaguar F-TYPE convertible, but with skates in place of wheels, a generous open luggage compartment for gifts and jet power to generate Jaguar's renowned supercharged performance through the night sky. A Growler-embossed red nose completes the F-SLEIGH's Christmas theme.

Jaguar unveils Vision Gran Turismo electric race car for 'Gran Turismo Sport'

We've driven some hot Jaguars, one of our favorites being the deliciously fast, all-electric I-Pace. Unfortunately, that car costs around $70,000 to start. Too rich for your blood? Jaguar has designed an all-electric race car specifically for PlayStation 4's "Gran Tursimo Sport." Called the Jaguar Vision Gran Turismo Coupe, you'll be able to take this performance EV for some virtual hot laps soon. It'll be available for download late next month, but first, it's getting broken in by competitors in Sony’s Gran Turismo World Tour event at the Tokyo Motor Show this week. The latest in a series of virtual concept cars, from a variety of automakers, this Jaguar designed its Vision GT from the ground up as an all-wheel-drive EV, inspired by the historic C-Type and D-Type, but with modern technology from its I-Type 4 Formula E and I-Pace eTrophy racers. Its three electric motors are good for a total of 750 kW (1,005 horsepower) and 885 pound-feet of torque. That'll launch the car to 62 miles per hour in less than two seconds. Jaguar Vision Gran Turismo Coupe View 15 Photos Though the Vision Gran Turismo is a virtual vehicle, Jaguar put a lot of thought into the design and materials. It's made from carbon-fiber composites and aluminum alloys, and if it were real, it'd weigh 3,086 pounds. Thought was given to aerodynamics, down to the car's deployable wing to balance drag and downforce. "This was the dream project for a car designer, creating a futuristic sports car for Gran Turismo means our designs and ideas could be truly limitless," said Oliver Cattell-Ford, exterior designer, Jaguar Advanced Design. "It has to excite future generations and most importantly, look and feel unmistakably Jaguar.” If you like to use the cockpit perspective when gaming, you won't be disappointed, as Jaguar paid attention to interior details as well. Chris Shaw, interior designer, Jaguar Advanced Design, said of it, "The architecture is visually lightweight, simple, and dramatic; featuring advanced and experimental materials and finishes.Sitting in the stunningly considered cockpit and looking out onto the gracefully long bonnet of the Jaguar Vision GT Coupe — a view that is unmistakably Jaguar — the player will be fully immersed in the action.” It even features hologram technology for displaying information, with augmented reality digital side glass that can alert the driver to dangers outside the vehicle.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.