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Driving JLR Classic's factory-restored Jaguar Reborn E-Type

COVENTRY, England – Moviegoers of a certain age will likely draw an association between the flag-emblazoned E-type “Shaguar” driven by Austin Powers and the carÂ’s image as an icon of Swinging-Sixties cool. For sure, the Brits cling to this era, recalling a time when everyone from The Beatles to the nationÂ’s car manufacturers were successfully exporting English swagger to the world. As the 60th anniversary of the E-typeÂ’s first appearance in 1961 approaches, attention is again focused on this golden age for British automotive engineering and JaguarÂ’s increasingly industrialized approach to leveraging its heritage. That takes the form of an impressive modern facility on the outskirts of the brandÂ’s hometown, where classic Land Rover, Range Rover and Jaguar vehicles are “Reborn” in nut-and-bolt factory restorations. This isnÂ’t a few old hands turning spanners in a dusty corner of the main factory — instead customers can go direct to Jaguar Land Rover Classic Works, order the Reborn vehicle of their dreams and sit patiently for the spectacular return on their considerable investment. In the case of the Reborn E-type driven here, that starts at around $400,000, though that figure can rise considerably if youÂ’re fussy about the vintage of the original car and want one based on a more sought-after early model. For the real fanboys Jaguar is even offering Drivsix matched pairs of restored E-type 60 Editions to celebrate the coupe and roadster that were famously driven direct from the factory to the Geneva unveiling just in time for Jaguar founder Sir William Lyons to reveal it to the world. That even Enzo Ferrari was moved to acknowledge its beauty adds to the romance of that moment, and explains why Jaguar is so keen to celebrate it. But can the Reborn E-type do justice to such myth and legend? And is factory original really preferable to the restomods built by independents like Eagle? Wheel time in a gorgeous Reborn 1965 4.2 Fixed-Head Coupe on an authentically grey and overcast English day is my chance to find out. The E-type may have earned EnzoÂ’s respect for its looks but, ever the wily engineer, he will likely have been paying closer scrutiny to what was under those slinky panels. Jaguar had demonstrated it could beat the worldÂ’s best in sports car racing with multiple Le Mans wins in the 1950s. As the new decade dawned, it looked to have ambitions to do the same in showrooms with a product that made MaranelloÂ’s finest seem like old tech.

Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar's design boss wants to build another sports car model

The global sports car segment is facing a strong, glacial headwind, but Jaguar believes smoother waters are right around the corner. One of the company's top executives predicted the market will recover in the coming years, and he wants his team to be ahead of the curve when that happens. "Jaguar will always build sports cars. I'd love to do more than one," affirmed Julian Thomson, the man who replaced Ian Callum at the head of the brand's design department, in an interview with British magazine Auto Express. The only sports car currently in the Jaguar portfolio is the F-Type. While enthusiasts still love sports cars, the run-of-the-mill buyers that keep automakers profitable have rejected them in favor of crossovers and SUVs. And, requests for cleaner, more efficient cars make developing fun cars considerably more difficult; even Mazda is looking into taking the Miata into hybrid or electric territory. Jaguar faces the same challenges, but Thomson expects the sports car segment will rise up from its ashes when motorists realize they're trapped in a sea of crossovers. "In this day and age of electrification and autonomous technology, a part of me thinks there may be a resurgence of people enjoying transportation for transportation's sake, and driving for driving's sake," he said. "Whether that makes the market bigger I don’t know, but I think there is a threat to volume production cars, and they are going to struggle to find a position on what they do. IÂ’d hope that truly special and luxury cars, sports cars, will find a place where they have the option to be more exotic." He stopped short of confirming a second sports car is under development, so it's far too early to pinpoint the segment it would compete in. In the meantime, Jaguar just gave the F-Type a facelift (pictured), and its vehicle development team has already started working on the model's successor. The rumor mill has started spinning; we've heard reports of the nameplate pulling a Corvette by going mid-engined, adopting BMW's 4.4-liter V8, and getting a battery-electric powertrain. The latter option would slot neatly into Jaguar's electrification push, but Thomson hinted it's easier said than done. He explained making an electric sports car with a huge amount of power, like the 2,000-horsepower Lotus Evija, is not the answer.