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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Xcar experiences the 2015 Mille Miglia from a Jaguar C-Type

Xcar Films has returned to the Mille Miglia this year for another trip from Brescia to Rome and back. However, unlike the last survey of the historic rally from the comfy seat of a Jaguar F-Type, it did things properly in 2015 with a first-person look at the entire event from a somewhat temperamental Jaguar C-Type. As you'd expect, you get to check out 1,000 miles of beautiful Italian roads and similarly gorgeous vintage sports cars, but the reporting here is great, too. Alex Goy alternates between navigating and learning to drive the C-Type with its tricky gearbox over the four-day rally, and he narrates the entire video, as well. From what we can tell, participating in the Mille Miglia is essentially a license to break every law of the road imaginable. The police not only allow this to happen; they encourage it. Goy does a fantastic job of giving viewers an idea of what's it like to take part in the historic event. Being in a 50-year-old racecar for that long looks absolutely exhausting but also completely worth it.

Next-gen electric Jaguar XJ could pack as much as 800 horsepower

A report in Car magazine puts more meat on rumors about the next-generation Jaguar XJ. As has long been expected, the flagship English sedan is still predicted to move to an all-electric platform. The report says the XJ could be the first to move to Jaguar Land Rover's new Modular Longitudinal Architecture (MLA) suitable for ICE, hybrid and battery-electric vehicles. That's the same platform that's supposed to be used for the XJ's twin, a more car-like Land Rover nicknamed the Road Rover by outsiders. The XJ could inherit I-Pace powertrain internals, with a couple of twists. The I-Pace hides a 90-kWh battery sending juice to two electric motors, one on each axle. Total system output comes to 394 horsepower and 512 pound-feet of torque. According to Car, the XJ could upgrade battery capacity to 100 kWh, and use it to power four electric motors placed at the wheels. Each of those motors could be rated up to 200 horsepower. This reads like pie-in-the-sky concept spec, but if Jaguar were to do such a thing, the XJ would immediately claim the power trophy among its luxury electric competition. Arguably the bigger question is when are we going to see it? Various corners have predicted a launch in 2019 for at least three years, and most recently just a year ago. Unless spy photographers have decided to ignore Coventry, we haven't seen a single mule or camo'd prototype, making the sedan seem no closer now than in 2016. What's more, Car's use of conditionals makes it sound like Jaguar hasn't nailed down the final specs. We know — or think we know — the XJ exterior will stick with the five-door liftback style. We get the feeling all else, as with so many things at JLR these days, is TBD. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.