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Off-roading in a 2020 Jaguar I-Pace HSE

The hiker’s eye roll was so extreme that it was nearly audible. “Nice trail car,” she said in mocking tones that left little doubt she felt otherwise. She was among a group that was walking single file downhill as I was creeping my all-electric 2020 Jaguar I-Pace around a tight uphill bend, proceeding slowly because a sheer cliff blocked my view through the apex on this one-lane section of the Maple Springs truck trail. Such a cautious approach is the norm up here because hikers share this fire road with mountain bikers, adventure motorcyclists and day-tripping off-roaders. But I was being extra careful because I was keenly aware that my electric all-wheel-drive machine emitted none of the engine noise an ascending geared-down truck would make. WhatÂ’s more, my test car was shod with the optional low-profile 255/40R22 high performance summer tires that put the lips of the pricey 22-inch “diamond turned” rims uncomfortably close to the rocks. Meeting a motorized vehicle wasn't the surprising bit – it was that theyÂ’d expected to see a 4Runner, Tacoma or Jeep Wrangler come nosing around the bend, not some high-falutin Jaguar styled by renowned designer Ian Callum. IÂ’d been up this U.S. Forest Service fire road dozens of times, most recently just two weeks ago in my own JK Jeep Wrangler. ItÂ’s easy if you have clearance and reasonable all-terrain tires, so I was prepared to take advantage of the numerous wide spots if the iPace protested. Besides, this was not really a test of the off-road prowess of the I-Pace itself. I was more interested in getting a feel for what electrified off-roading might be like. I started grinning less than 100 yards after the trailÂ’s narrow paved approach turned into dirt and began snaking steeply upward through dust and embedded rocks. In my own Jeep, which has a six-speed manual transmission and 4:10-to-1 axle gearing, I usually choose low-range at this point because the transmission gear spacing in high range is too wide and the engine bogs all too easily at these slow and constantly varying speeds. By comparison, the JaguarÂ’s power delivery was pure magic. For starters, there was no 4x4 mode to engage, no low range to select. The dual-motor all-wheel drive system is always on, and it constantly adjusts its torque split to suit conditions. Throttle pedal response is thoroughly accurate, and I never once had to goose the pedal because electric motors deliver their peak torque at zero rpm.

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Say goodbye to Jaguar's vestigial oval grille

Jaguar has been on a campaign to replace any and all retro cues with modern ones. Just look at the current XJ and the one it replaced, or the XF and the S-Type that came before it and you'll know what we mean. The one remnant is the XK and its oval grille, in and of itself a throwback to Jags of old (which started to look more like a certain Star Wars alien in above-pictured XKR-S form). But don't expect it to hang around.
Newer Jaguars have been ditching the oval aperture for a more squared-off one, and the next XK will have to fall in line. But don't expect that to be the only change in store for the next-generation Jaguar coupe and convertible.
With the new F-Type now holding the more enthusiast-oriented ground, the next XK is expected to grow bigger, softer and more luxurious. That will likely mean a more commodious back seat as well, though that shouldn't be hard to do considering the lack of space in the back of the current model...