Florida Clean-sunroof-rear Shades-parking Assist-cd-wheels-none Nicer-guaranteed on 2040-cars

Auto blog

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Jaguar I-Pace concept previews all-electric SUV for 2018

It seemed that Tesla would stand alone for years with a battery-electric SUV. The Germans were coming, of course, but they appeared content to time their battery push until government regulations forced them there around 2020. That's all changed. Jaguar is promising to turn its I-Pace concept SUV into a full-fledged production crossover SUV within two years. It's Jaguar's way of leaping from internal-combustion power, clean over the top of plug-in hybrids, straight to zero-emission battery-electric vehicles. It says a lot about Jaguar's focus that the second SUV in its production history will also be its first electric car. It debuts this week at the Los Angeles auto show. The Indian-owned carmaker is promising the five-seat I-Pace will look, feel, handle, and perform like a proper Jaguar, too, with a 0-60-mph time of around four seconds. With 516 pound-feet of torque being pumped out of its two electric motors, the I-Pace has as much gristle as the pure-bred F-Type SVR sports car, and it has it from zero rpm. It's also promising the two motors will combine for 400 horsepower, too. It won't need to compromise on range to get its performance, with Jaguar promising the I-Pace will stretch across to 220 miles of range from its 90-kilowatt-hour lithium-ion battery pack. It will also take two hours to charge on a 50-kW fast-charging DC station, or achieve 80 percent charging in 90 minutes, and Jaguar insists commuters who drive about 30 miles a day would only need charging once a week. It won't be the last EV from Jaguar Land Rover, either, with its scalable modular architecture designed from scratch to spread across the corporate portfolio and to move down to smaller sedans and coupes or up to full-sized Range Rover contenders. The crossover SUV uses the alloy battery casing as an integral, stressed part of the I-Pace's chassis architecture, lowering the ride height and adding body rigidity. After entering the all-electric Formula E championship this year, Jaguar says it designed and engineered the batteries and the electric motors in-house. "This is an uncompromised electric vehicle designed from a clean sheet of paper: we've developed a new architecture and selected only the best technology available," said Jaguar Land Rover's technical development leader, Wolfgang Ziebart.