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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Eagle Lightweight GT meticulous Jaguar restomod is 'the best an E-Type can be'

England claims so many boutique, specialist car companies doing such sensational work that if an artist were to draw a national muse for Britannia, she would hold a scepter in one hand and a gear shift in the other. Next up in the island's crowded showroom of posh vehicular gems, Eagle presents its Lightweight GT. The slinky coupe started as a Series 1 Jaguar E-Type (built from 1961 to 1968), then, after 8,000 hours of work in the chrysalis of Eagle's East Sussex workshops, the coupe emerges as a modern and much more comfortable version of Jaguar's factory Lightweight racers from 1963. Some context: After Jaguar stepped away from racing in the late 1950s, the company decided to convert 25 incomplete D-Type chassis into the road-legal XKSS roadster. Come 1962, with the D-Type and competition still on its mind, Jaguar toyed with its new E-Type road car to create the Low Drag Coupe for competition. The factory built just one, powered by a mightier version of the 3.8-liter straight-six in the E-Type that used a wide-angle cylinder head designed for the D-Type. The next year, Jaguar's racing fancy expressed itself in the E-Type Lightweight, still harking back to the D-Type with all-aluminum bodywork and an aluminum block for the 3.8-liter. The automaker planned to fabricate 18 Lightweights, but only got around to building 12. The Lightweights didn't dominate any of the big races, but privateers put them to effective use in smaller series. Their pedigree, aura, and multi-million-dollar valuations convinced Ford to debut an Advanced Lightweight Coupe Concept at the 2005 Geneva Motor Show, and in 2014 convinced Jaguar to complete the six remaining cars in the 18-car build.      Enter Eagle. After its Speedster, Low Drag GT and Spyder GT, the firm calls the Lightweight GT the answer to the question, "What’s the best an E-Type can be?" The hand-formed aluminum skin takes 2,500 hours to shape, revised slightly for better aerodynamics and comfort. A deeper ramp angle in front leads to deeper side sills, which bolster chassis stiffness, and with a lower floorpan, put the driver lower in the car and give him more headroom. Larger wheel arches fit 16-inch magnesium alloy versions of the peg-drive wheel Dunlop introduced in 1954, an inch larger than the wheels on the original Lightweights, and aluminum, three-eared knock-offs. There's steeper rake to the windshield and backlight.

Jaguar Land Rover to cut more U.K. jobs as it moves Discovery output to Slovakia

LONDON — Jaguar Land Rover (JLR) is set to cut more jobs in Britain as it moves all production of its Discovery car to lower-cost Slovakia before building its new Range Rover at an English factory. Britain's biggest automaker, JLR has previously said its next-generation Discovery will be built at its Slovakia plant and on Monday announced there could be some job cuts in Britain as a result. "The potential losses of some agency employed staff in the UK is a tough one but forms part of our long-term manufacturing strategy as we transform our business globally," the company said in a statement. Moving production from Britain will slash several thousands of pounds off the cost per vehicle, the firm's Chief Finance Officer Ken Gregor said last year. The new Range Rover and Range Rover Sport will however be built at the firm's central English Solihull plant on an architecture which is designed to allow for diesel, petrol, electric and hybrid models to be produced. Monday's announcement comes after the firm said this year it will cut 1,000 jobs and reduce production at two of its English factories as demand for diesel cars slumps in the face of higher taxes and a regulatory crackdown. The firm has also blamed Brexit for hitting demand in Europe's second-largest autos market, where demand fell 6 percent last year, a source told Reuters in April. JLR said in January it would decide this year whether to build electric cars in its home market after announcing all of its new cars will be available in an electric or hybrid version from 2020. The company, owned by India's Tata Motors, builds nearly one in three of Britain's 1.7 millions cars but is producing its first electric vehicle, the I-Pace, in Austria. JLR's new factory in the Slovak city of Nitra is due to begin production by the end of the year and will have a capacity of up to 300,000 vehicles. It already employs 1,400 people there as it gears up to open. In Britain, the firm built just over 530,000 vehicles last year at three production facilities and also has a separate engine site and headquarters, employing roughly 40,000 people in total. Related Video: Image Credit: Reuters/Paul Ellis Hirings/Firings/Layoffs Plants/Manufacturing Jaguar Land Rover SUV Luxury Off-Road Vehicles jaguar land rover jobs jlr slovakia