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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

1965 Jaguar Series 1 E-Type Roadster shows what Classic Works can do

You might have heard that England's Queen Elizabeth recently celebrated 70 years with a four-day Jubilee throughout London. You might also have heard about the Platinum Jubilee Pageant that stretched nearly two miles long, featuring thousands of performers and a whole lot of cars. More than a dozen of the vehicular contingent came from Jaguar alone; the brand has a long history with the royal family, Jaguar Land Rover being one of four automakers possessing a Royal Warrant to provide motorcars to the queen. And Jaguar wanted to highlight this participant among its phalanx, a 1965 Series 1 E-Type Roadster restored by Jaguar Classic Works.  It doesn't have any connection to the queen, but billed as a showcase of "the full capabilities of Jaguar Classic and ability to comprehensively update E-types," it could be taken as a small indicator of how much more the automaker could do for monarchs. A private customer went to Jaguar Classic Works with a request for an E-Type built the year he was born, the final product to be "relied upon for daily driving and be comfortable on Grand Tours while remaining authentic to the original."  First, fixers fanned out, locating an example built two days after the new owner was born. Its pathetic condition posed no problem for the restorers in Coventry, who didn't leave anything alone during the 12-month build. Going by the before picture, technicians started by swapping the original left-hand drive for right-hand drive. They bored the original 4.2-liter engine to 4.7 liters and undisclosed power, "optimised for road driving." The mill's output is sent through a sport manifold and exhaust and a custom five-speed manual transmission. The gearbox is an in-house Classic Works production originally created for the E-Type 60 Edition that delivers "a smoother, quieter and more refined driving experience." Wider wheels and tires, and more powerful brakes, are bolted to an upgraded suspension.  The cabin and sheetmetal received attention worthy of the mechanicals. The exterior is drenched in a custom blue based on the Union Jack that took months to perfect; in-the-metal pictures at Coventry Live show just how lustrous the paintwork is. The red interior recalls the red of British pillar boxes, their term for mailboxes.

Jay Leno checks out a replica 1937 Jaguar SS100

This 1937 Jaguar SS100 might be fantastic, but it's not an original. It's a replica, but one built to exacting standards and the original design. And it stopped by Jay Leno's Garage for a quick spin. The original was built by SS Cars Ltd, the precursor of the company we know today as Jaguar – and which changed its name and logo after WWII for reasons that shouldn't require explanation. There were only a few hundred of them made between 1936 and 1940, but they remain a popular choice among recreation manufacturers. Many of those replica constructors are based out of the UK, but this particular example is the work of one Jason Len, head of XKs Unlimited out of San Luis Obispo, CA. Len and company will produce a turnkey replica of the pre-war Jag convertible starting at $170,000. Which may seem like an awful lot for a replica, but that price may seem entirely reasonable when you see all the attention that goes in to building one. Watch the video above to see for yourself. Related Video: